Top drinks marketing campaigns and news stories: August

Freixenet makes first TV appearance sponsoring Don’t Tell The Bride

Sparkling wine brand Freixenet has made its TV advertising debut in the UK by sponsoring the new series of Channel 4’s Don’t Tell The Bride.

The fizz producer, which launched a Prosecco label in May 2017 to cash in on UK drinkers’ love of Italian sparkling wine, has invested £400,000 in a tie-in with the reality TV show on E4, which will run for 10 weeks from 1 September.

Freixenet’s core sparkling range will be shown through individual indents, including Cordon Negro Cava, Prosecco and Italian Sparkling Rosé. The idents will feature the voice of TV and radio presenter Zoe Hardman, and falling confetti to reflect the wedding theme of the show.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Global Chardonnay Masters 2019

Deadline : 25th November 2019

The Global Riesling Masters 2019

Deadline : 2nd December 2019

Click to view more

The Global Sparkling Masters 2019

View Results

The Global Cider Masters 2019

View Results

Click to view more