Top drinks marketing campaigns and news stories: August

Freixenet makes first TV appearance sponsoring Don’t Tell The Bride

Sparkling wine brand Freixenet has made its TV advertising debut in the UK by sponsoring the new series of Channel 4’s Don’t Tell The Bride.

The fizz producer, which launched a Prosecco label in May 2017 to cash in on UK drinkers’ love of Italian sparkling wine, has invested £400,000 in a tie-in with the reality TV show on E4, which will run for 10 weeks from 1 September.

Freixenet’s core sparkling range will be shown through individual indents, including Cordon Negro Cava, Prosecco and Italian Sparkling Rosé. The idents will feature the voice of TV and radio presenter Zoe Hardman, and falling confetti to reflect the wedding theme of the show.

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