Pop-ups can revitalise UK retail, 70% consumers agree

Around 70% of consumers think pop-up shops can revitalise UK retail, a new survey has found, with food & drink driving the popularity of the disruptive experience.

A new survey from online marketplace OnBuy.com found that 60% of consumers asked were interested in food and drink pop-ups, compared to only 40% for tech, or 50% fashion.

Nearly 60% of consumers said pop-ups were fun and exciting, and around the same number (57%) thought it an easier environment to discover independent and smaller brands.

Price is also an important consideration. While the overwhelming majority (63%) expected free entry, nearly half (47%) thought it was a good opportunity to pick up a bargain, 40% considered it a realistic insight into the brands pricing, while 37% considered it an opportunity to snag a free sample.

Freebies were one of the top ways prompting customers to attend, it found, along with the experience itself (61%), and the ability to try new products not widely available on the market (37%).

60% of people responded that pop-ups were a fun and exciting, with a similar amount (57%) agreeing it was easier to discover smaller brands and independents through them.

However there were a number of things that would put consumers off – overcrowding (73%), not having products to physically touch or handle (50%), unappealing décor (47%) and not having staff to handle queries.

Last month, Forbes magazine described pop-ups as “an adrenaline shot for retail” for the ‘modern experience economy”.

Commenting on the survey to Onbuy.com, Jamila Juma-Ware and Matthew Wignall of Tailors Gin said getting a foot into the retail market was increasingly difficult, but their weekly gin lounge pop-up provided them with the opportunity to dip their toes into the market with a more considered approach that could be continued if it was successful.

“Opening a business is a huge risk, and the less risk you can open yourself up to the better,” they said. “However, it takes a lot to make sure a concept works. Market yourself, drive awareness and footfall, and ensure there is a demand for what you want to offer. You must maintain the same level of business vision and acumen as a more
‘permanent’ set-up”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Global Chardonnay Masters 2019

Deadline : 25th November 2019

The Global Riesling Masters 2019

Deadline : 2nd December 2019

Click to view more

The Global Sparkling Masters 2019

View Results

The Global Cider Masters 2019

View Results

Click to view more