Diageo to move HQ to Soho in London

Diageo is to move its global headquarters from its current building on the outskirts of London to a new home in the heart of the capital, it was announced yesterday.

Diageo’s global HQ in Park Royal on the site of the former Guiness Brewery. The drinks giant moved here in 2010 from Henrietta Place in the heart of London

The new location will bring all of Diageo’s London-based operations under one roof in a 100,000 square foot space in Soho, at 16 Great Marlborough Street, W1, although this is half the size of its current office area, which represents a combined 200,000 sq ft across four locations: the HQ building in Park Royal, NW10; a central London office at 12 Golden Square; 61 St James’s Street; and Diageo’s Customer Collaboration Centre also in NW10.

The move will take place in spring 2021, as the company enters the final stages of its current lease in Park Royal. All 900 employees across Diageo’s London-based operations will come together in the new location.

Commenting on the planned move, Mairéad Nayager, chief HR officer at Diageo said: “We are excited to be bringing our people together at last under one roof and closer to our consumers.

She continued, “We intend to create a world-leading workspace for them, designed to meet the needs of Diageo today and in the future.

“Our new headquarters will provide the most inclusive of working environments for all of our people and enable us to retain and attract the best talent in the future,” she added.

Diageo was formerly headquartered in central London, occupying a large site on Henrietta Place, which runs parallel to Oxford Street in W1, but moved out of the building in 2010 after almost 15 years, taking advantage of a break in the lease to relocate to its present site in Park Royal, a new development on the site of the former Guiness Brewery.