Waitrose launches at-home bookable gin tasting service

UK supermarket Waitrose has launched an at-home gin tasting experience where customers can book a two-hour tutored tasting led by a specialist in their home.

Called Gin O’Clock, the experience includes a two-hour informative tasting session led by a Waitrose gin specialist, which can either be held at a private address or at an office or event space.

Five different Waitrose-stocked gins will be brought to your door, including a pink pepper corn and a sloe gin, and will be paired with a variety of Fever-Tree tonic waters.

The tutor will also take guests through the history gin and explain who botanicals are blended to create a balanced spirit. They’ll also learn how to “make the perfect G&T”.

The service is available “across the majority of Britain” and opens for booking on 1 May, with pre-booking available now.

It is priced at £400 and is available for between six and 10 people.

Andrew Riding, drinks experience manager at Waitrose Wine Tasting at Home said: “The Waitrose Wine Tasting at Home Gin O’ Clock experience is a fun and relaxed way for you and your guests to find out more about various gin flavour profiles.

“From knowing how much ice to use, to which glass choice is best, our experience will help hone your gin and tonic making skills. Britain is having a great love affair with gin at the moment and we are excited to either teach fans more about their favourite drink or introduce the world of gin to newcomers.”

More information can be found here. 

One Response to “Waitrose launches at-home bookable gin tasting service”

  1. aaron Darke says:

    The Waitrose Gin Range is severely lagging behind its competitors, so offering these ‘Unique tastings’ from 5 gins of their their limited range of 20 lacks credibility

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