Top 10 defining drinks trends of this century so far

1. Eco-essential: sustainable wine

In summer 2002, when db was closing its first issue, ‘organic’ was something of a dirty word in the wine world. Associated with poor quality products, promoting the agricultural technique implied the juice was rougher, not greener – after all, in the average consumer’s eyes, all wine was ‘natural’. How times have changed. Today, the finest wines in the world are commonly not only produced to organic viticultural standards, but the more demanding and eccentric methods stipulated by the ideas of Austrian philosopher Rudolph Steiner, known as biodynamics. Not only that, but it is increasingly expected that the entire approach to wine production is ‘sustainable’, the buzzword in drinks today, whatever the scale of operation.

db can confidently state its pioneering role as a champion of green initiatives in all aspects of the drinks trade for more than a decade, starting its promotion of the good work to enhance sustainability in our industry with a ‘green issue’ in January 2007. This highlighted the efforts being made by companies to reduce carbon emissions during transport, improve soil health in viticulture, and advance sustainability more generally, especially through the adoption of lighter packaging. Then, in 2009, we published the trade’s first ever Green List, which was devised to draw attention to the world’s most environmentally friendly personalities, be they at the helm of drinks retailers, associations or producers. Causing a stir in the global trade, it saw us rank those with the greatest influence on furthering green initiatives, featuring the likes of Whole Foods Market chairman John Mackey and climate change activist and Spanish wine industry legend Miguel Torres.

One year later came our launch of the drinks industry’s inaugural Green Awards, designed to celebrate ‘the keenly green in drinks’, which has been running ever since – and is still the only set of industry gongs to reward all that is environmentally sensitive and socially responsible.

Over the past eight years, our awards have expanded to mark the growing importance of sustainability in drinks production and all other aspects of the trade, while also enlarging to celebrate particular aspects to the greening of operations, such as a shift to renewable energy, a move to enhance the efficient use of water, and those investments to augment biodiversity.

Today, the Green Awards comprises as many as 12 different categories, drawn up to reward businesses in a range of fields, along with brands from all sectors of the drinks industry, and, crucially, the personalities who are really making a difference to the sustainability of this trade. The growth of these awards reflects the strengthened importance of being sustainable in the world of drinks – which we believe is not only the biggest overall change in the wine sector since we launched db back in 2002, but also the best.

Toast: Château Maris Dynamic, France, 2015 (Master-medal winner, Organic Masters)

One Response to “Top 10 defining drinks trends of this century so far”

  1. Greg Fischer says:

    With green drinks in mind – The most sustainable wine on Earth is Mead. Craft Mead has developed not to be that off tasting syrupy overly sweet wine. With the different varietals of honey we are seeing craft meadmakers make fine mead both dry and sweet. Our Meadery Wild Blossom in Chicago produces the most locally wine made in the city.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters