Three trends changing the UK craft beer sector in 2019

Traditional styles in decline

IPAs and Pale Ales have been rising in popularity for some time, and now make up 60% of the craft beer market as a whole. With that has come a decline in traditional styles of beer.

Since 2016, the market share of “traditional” styles such as brown ales has fallen from 14% to just 5%, while now only 31% of craft breweries produce traditional beers, compared to 44% three years ago.

“Whilst when EeBria Trade began in 2015 it seemed like most breweries, even when launching, felt a need to carry traditional styles in their core range, over time this attitude is shifting,” the report said.

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