Lanchester Wines’ sister company is developing a canned wine production line

A major UK bottling operation has invested in the distribution of canned wines.

Greencroft Bottling, a sister company to Lanchester Wines, is in the process of finishing construction of a large canning line, due to become operation in summer 2019.

Their investment forms part of Greencroft’s ambitious expansion plans, which will see production boosted from 100 million litres in 2018 to a capacity of between 3-400 million litres by early 2020.

“Through our new canning line, we’re providing our customers with a packaging option which not only ticks box for being on trend, but is both environmentally ethical and practical within modern lifestyles,” said Trevor Lloyd, Director of Planning and Procurement at Greencroft Bottling.

“We will initially focus on 200ml and 250ml slimline can formats. The line will initially be installed in our present Greencroft Bottling facility and moved to our new Greencroft Two development once building work is completed in 2020,” he added.

Although the canning line won’t be operation until the summer, Greencroft is already working on projects with customers importing wine from across the globe with wines ranging from Sauvignon Blanc through to White Zinfandel.

“Effectively, any business or any wine which can ship in bulk,” said Lloyd.

Mark Roberts, Lanchester Wines’ Director of Sales, said that businesses must adapt to changing consumer preferences or risk becoming irrelevant.

“The wine bottle dates back to 4100BC so, as with all products, an evolution is inevitable. Our lifestyles have evolved so much that I firmly believe a review and update of format is essential for the ongoing success of wine,” said Roberts.

“Canned wine is the fastest growing of these new formats – at a rate of approximately 6% year on year in Western Europe, according to Euromonitor. It’s an uncomplicated packaging solution which resonates across all age groups and lifestyle choices – the environmentally conscious millennial through to Baby Boomers and Gen X-ers seeking both convenience and variety.”

In May 2019, Waitrose will begin selling the first Mirabeau premium rose packaged in a 250ml can – “Pret a Porter, Rose to go!”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Events Executive

67 Pall Mall
Pall Mall, London SW1Y 5ES, UK

Fine Wine Sales Executive

Roberson Wine
London, UK

Account Manager - London Trade Sales

Bancroft Wines Ltd
London, UK

Brand Manager

Elixir Distillers
Park Royal, London UK

Marketing Assistant

Speciality Brands
Park Royal, London, UK

Key Account Manager

MMI Maldives
Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

Millésime Bio 2020

Montpellier,France
27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more