China’s Changyu signs deal with ASC

China’s leading wine importer, ASC Fine Wines, has signed a deal with the country’s oldest and biggest winery, Changyu Pioneer Wine Company, to distribute its premium wines from Ningxia across China, targeting Michelin-starred restaurants and high-end hotels.

Yoshi Shibuya, CEO of ASC Fine Wines, and Zhou Hongjiang, chairman of Changyu Pioneer Wine Company signing a co-operation agreement in Chengdu on 21 March

The partnership was characterised by Yoshi Shubuya, CEO of ASC Fine Wines, as a collaboration between “two giants” during a press briefing in Chengdu, the capital of China’s southwestern Sichuan province.

The deal would allow Changyu’s four premium wines from its Ningxia-based winery (Château Changyu Moser XV) to be distributed through ASC Fine Wines’ on-trade channel, leveraging the wine importer’s long standing HORECA network particularly with Michelin-starred restaurants and top hotels.

Additionally, Changyu in turn will help distribute selected wines represented by ASC Fine Wines via Changyu’s existing national sales channels, according to Shibuya.

This marks ASC’s second push on domestically produced Chinese wines alongside its partnership with China’s leading family-owned winery Grace Vineyard.

Opened in 2012, the European-styleChâteau Changyu Moser XV winery cost €70 million, and makes a range of Cabernet-led reds as well as some whites.


Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Champagne Masters 2019

Deadline : 27th September 2019

The Global Grenache Masters 2019

Deadline : 30th September 2019

Click to view more

The Prosecco Masters 2019

View Results

The Global Rosé Masters 2019

View Results

Click to view more