Top new products: February

Peroni LIBERA 0.0%

Peroni has launched its first alcohol-free beer, Peroni Libera 0.0%. The beer is first brewed with the same Nostrano dell’Isola maize unique to Peroni Nastro Azzurro, while a dedicated yeast strain helps to impart its citrusy aromas and hoppy characteristics. It then undergoes a “special decoction” process, allowing the liquid to retain its flavour while removing its alcohol content.

The trend for low- and no-alcohol alternatives has been growing as alcohol consumption among young people has declined. According to a study by BMC Public Health, the number of young people in the UK choosing not to drink has risen by almost a third.

RRP: £5 for 4x330ml bottles.

Contact: Asahi UK, +44 (0) 1483 718 100

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