Brancott collaborates with British artist on limited edition labels

New Zealand winery Brancott Estate has collaborated with up-and-coming British artist Benjamin Craven on four limited edition labels for its 2018 Sauvignon Blanc.

Brancott Estate has collaborated with British artist Benjamin Craven on four limited edition labels

Keen to give its flagship Marlborough Sauvignon a fresh new look, Craven’s designs reinterpret the Marlborough landscape in his signature geometric style.

Featuring eye-poppinlgy bright colours, taking the original label as his inspiration, Craven reimagined the landscape of the New Zealand region as a series of interlocking geometric shapes.

“I wanted to bring the Brancott Estate personality to life with vibrant colours and my contemporary style.

Craven has reimagined the Marlborough landscape for Brancott’s limited edition labels

“It was about bringing the flavours of the wine and the Marlborough landscape to life in a fun, playful design but also staying true to the original label,” Craven said.

Chief winemaker, Patrick Materman, added: “Brancott is known for creating wines that are fresh, vibrant and bursting with flavour.

“It’s exciting to see how Benjamin has interpreted the wine flavours using pinks and yellows, as well as capturing the geometry and contrasting colours of our vineyards in Marlborough.”

The limited edition labels will be available in the UK from early April.

Specialising in colourful screen prints and digital patterns, Craven finds inspiration for his works in all manner of places, from the bright colours of the supermarket cleaning aisle to juxtaposing architecture.

Using clashing colours and contrasting patterns, the multimedia artist’s bold signature style is created through geometric shapes.

Craven has collaborated with the likes of Red Or Dead, Look Mate London, the Hayward Gallery and the BBC. He is currently developing his own line of homeware products. His use of bright colours and geometric shapes is reminiscent of a young David Hockney.