这些是全球旅游零售中最受欢迎的起泡葡萄酒

随着普洛赛克(Prosecco)继续快速发展以及生产商开始采用法国同行的品牌战略,起泡酒品牌波特嘉(Bottega)被IWSR全球旅游零售指数(Global Travel Retail index)评为第二最受欢迎的起泡酒。

根据这份报告,酩悦香槟(Moet et Chandon)是国际机场销量最高的起泡酒,然而在IWSR最新的消费者购买习惯研究中,波特嘉(Bottega)在起泡酒类则超越了不少家喻户晓的品牌。

这家意大利起泡酒品牌表示,它的成功部分归功于其令出色的品牌经营,特别是波特嘉金瓶特級起泡酒(Bottega Gold Prosecco)这个品牌,更是让人能马上辨认和欣赏它的高贵和个性。

公司创始人Sandro Bottega说:“因为质量、包装以及热情的互相结合,我们才能达到这个成绩。对此我感到非常自豪和满意。我把这一切献给我的团队,他们每天都与市场上的主要参与者紧密合作,以推广我们的品牌。”

翻译:Vicky Leung

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