这些是全球旅游零售中最受欢迎的起泡葡萄酒

随着普洛赛克(Prosecco)继续快速发展以及生产商开始采用法国同行的品牌战略,起泡酒品牌波特嘉(Bottega)被IWSR全球旅游零售指数(Global Travel Retail index)评为第二最受欢迎的起泡酒。

根据这份报告,酩悦香槟(Moet et Chandon)是国际机场销量最高的起泡酒,然而在IWSR最新的消费者购买习惯研究中,波特嘉(Bottega)在起泡酒类则超越了不少家喻户晓的品牌。

这家意大利起泡酒品牌表示,它的成功部分归功于其令出色的品牌经营,特别是波特嘉金瓶特級起泡酒(Bottega Gold Prosecco)这个品牌,更是让人能马上辨认和欣赏它的高贵和个性。

公司创始人Sandro Bottega说:“因为质量、包装以及热情的互相结合,我们才能达到这个成绩。对此我感到非常自豪和满意。我把这一切献给我的团队,他们每天都与市场上的主要参与者紧密合作,以推广我们的品牌。”

翻译:Vicky Leung

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Show Coordinator

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

Sales and Marketing Director

New Generation Wines
London, UK

Brand and Marketing Manager

New Generation Wines
London, UK

Sales Director

Manchester Gin
Manchester, UK

Sales Account Manager x 2

Berkmann Wine Cellars
London, UK

Business Development Manager / Account Manager

Harviestoun Brewery
Glasgow, UK, Scotland West

Staff Writer

The Drinks Business
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Wines from Spain Annual Tasting 2019

London,United Kingdom
7th Mar 2019

RAW WINE London

London,United Kingdom
10th Mar 2019
Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more