Monster Energy in legal battle with distillery in Virginia over logo

A small distillery in Virginia received a 108-page objection to its company logo from energy drinks giant Monster, and despite its size, has vowed to fight back against what it’s calling greedy behaviour and bullying.

The MurLarkey team.

Based in Bristow, MurLarkey Distillery, which produces gin, vodka and whiskey, was hit with a legal complaint after it attempted to file a trademark for its logo.

Monster Energy filed the 108-page document with the U.S. Patent Trade Office’s Trademark Trial and Appeal Board in May.

Both companies share the letter ‘M’ in their logos, but this is where the similarities end, states MurLarkey.

Speaking to Fox News, MurLarkey’s Tom Murray said: “Monster has a long history of going after small companies, that’s supported by a simple Google search. I thinks it’s unfortunate that they engage in this kind of business practice”.

A petition started by a supporter of the distillery calling for a boycott of the energy drinks company has now attracted over 4,000 signatures.

The petition states: “Being so big, Monster has money to spend on lawyers to make nuisance lawsuits to smaller companies who just so happen to have their names also start with “M.”

“Can you tell the difference between these two logos? Nobody would confuse them, but still, Monster filed a lawsuit against this beloved local Virginian distillery, and it’s not the only lawsuit they’ve filed against small local businesses. Monster has been relatively brutal in attacking small companies whose logos don’t even remotely look like the Monster “M” as these small companies just don’t have the vast resources to fight back.

“This greedy behaviour does nothing but strip resources from the important local community businesses that offer local jobs and bring money into local communities. Those resources instead make this fat Monster that much fatter, and that doesn’t help any of us.

“Of course what’s most ironic is that Monster isn’t the original company who had an “M” for a logo, we have the golden arches to thank for that…”

MurLarkey, which has been in business for almost three years, sells its products in Virginia, Washington and Maryland.

California-headquartered Monster Energy has taken out 57 such TTAB objections in the past.

In 2016, it challenged a brewery in New Jersey after it attempted to trademark a beer under the name “Beast from the East”.

In 2015, it also took on Bordeaux-based Dassault Wine Estates, part of the Dassault Group, which includes Château Dassault, Château La Fleur and Château Faurie de Souchard, formerly owned by the late French aviation industrialist Serge Dassault. The company, which later withdrew its complaint, claimed that the name would cause confusion with its Monster Assault drink.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Events & Admin Assistant

The Drinks Business
London SE1, UK

Brand Manager - Key Wine Partners

MMI Dubai
Dubai - United Arab Emirates

Business Development Manager

Bashall Spirits
Lancashire, UK

Territory Manager - London​

Cadrona Distillery
London, UK

Business Development Manager

Lucozade Ribena Suntory

Customer Marketing Manager

London NW1, UK

Export Assistant Co-ordinator - Maternity Cover

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Customer Services Administrator - On Trade

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Fruit Focus 2019

East Malling,United Kingdom
17th Jul 2019

International Bulk Wine and Spirits Show

San Francisco,USA
23rd Jul 2019

The Wine Show Chelsea 2019

London,United Kingdom
18th Oct 2019
Click to view more

The Global Riesling Masters 2018

View Results

Global Chardonnay Masters 2018

View Results

Click to view more