The Lunelli Group to roll out new logo for Prosecco brand Bisol

19th April, 2018 by Edith Hancock

The Lunelli Group has announced it is changing its marketing strategy Prosecco brand Bisol in a bid to increase consumer awareness of the wine-growing region’s Geographic Indicators.

The wine firm said it wants to turn Bisol — a Prosecco Superiore di Valdobbiadene brand — into a “reference point” for the region, with a new marketing strategy and tone of voice that puts the focus on “uniqueness, authenticity and tradition.”

The new strategy includes a fresh logo, which makes a focal point out of the year 1542. Lunelli said they have access to a historical document from 1542 which shows the Bisol family “tending the vines in the area.”

The “Valdobbiadene” indication will also feature in the logo, emphasising the “strong connection” with the terroir, according to Lunelli.

Lunelli Group….

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