The Lunelli Group to roll out new logo for Prosecco brand Bisol

The Lunelli Group has announced it is changing its marketing strategy Prosecco brand Bisol in a bid to increase consumer awareness of the wine-growing region’s Geographic Indicators.

The wine firm said it wants to turn Bisol — a Prosecco Superiore di Valdobbiadene brand — into a “reference point” for the region, with a new marketing strategy and tone of voice that puts the focus on “uniqueness, authenticity and tradition.”

The new strategy includes a fresh logo, which makes a focal point out of the year 1542. Lunelli said they have access to a historical document from 1542 which shows the Bisol family “tending the vines in the area.”

Lunelli Group….