The eight types of UK wine drinker revealed

Experts

As the name suggests, Experts are incredibly knowledgeable about wine and will drink all styles, including fortified, sparkling and dessert wines, though less regularly than the Engaged Explorers, as they tend to reserve wine for drinking during a meal and at special occasions. Accounting for just 4% of the UK’s wine-drinking population but responsible for 23% of off-trade value sales, they stock up during targeted visits to specialist wine shops, but will occasionally pick up a bottle during a regular food shop if it looks like something interesting that they’re keen to try.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more