The eight types of UK wine drinker revealed

Experts

As the name suggests, Experts are incredibly knowledgeable about wine and will drink all styles, including fortified, sparkling and dessert wines, though less regularly than the Engaged Explorers, as they tend to reserve wine for drinking during a meal and at special occasions. Accounting for just 4% of the UK’s wine-drinking population but responsible for 23% of off-trade value sales, they stock up during targeted visits to specialist wine shops, but will occasionally pick up a bottle during a regular food shop if it looks like something interesting that they’re keen to try.

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