Jameson launches new seaweed-flavoured whiskey bitters

Jameson has launched the newest product in its range of cocktail-enhancing drinks with a bitters inspired by an unusual ingredient — seaweed.

The 46% ABV cocktail ingredient is “a highly concentrated infusion of Jameson Irish whiskey, a variety of herbs – including cinchona, wormwood, ginseng and gentian – and wild dillisk seaweed,” according to the drinks maker, which is based in Midleton, County Cork.

The bitters showcase wild dillisk seaweed, which has been harvested by hand in Long Rock, County Sligo, and dried naturally on the shores of the Wild Atlantic Way by Damian Melvin, a second-generation seaweed harvester.

The cocktail ingredient displays earthy seaweed aromatics on taste, according to Jameson, as well as a “dry and bitter taste of wormwood, ginseng, gentian and cinchona.”

It is the second release in the whiskey-maker’s bitters range in three years, which was first launched with Jameson Wild Sloe Berry Bitters in 2015.

Jameson’s seaweed bitters will be available to buy from Jameson’s Dublin and Midleton distilleries as well as online.

Brendan Buckley, Irish Distillers’ innovation director, said he hoped the new product would appeal to a fast-growing market for Irish whiskeys in the US on-trade.

“It’s no secret that part of Jameson’s success in the US and around the world has been down to strong brand advocacy among the world’s best bartenders,” he said. “We are committed to developing exciting new concepts that ignite the creativity of these industry leaders.

“Since launching our Jameson Bitters project back in 2015, the feedback from the global on-trade has been fantastic so we cannot wait to see how bartenders around the world interpret the flavour of the Irish coastline in their creations using Jameson Wild Seaweed Bitters, the first seaweed bitters in the market.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Southern Regional Account Manager

Speciality Drinks
England, UK

Northern Regional Account Manager

Speciality Drinks
England, UK

Fine Wine Buyer

FINE+RARE Ltd
London, UK

Awards Sales Executive – France

Decanter
London, UK

Sales Executive / Brand Ambassador

Elixir Distillers
London, UK

Brand Development Executive

Elixir Distillers
London, UK

Sales Administrator

Company details: Advised on application
London W1

London Account Manager

Speciality Drinks
London, UK

Sales Administrator Customer Service

Ellis Wines
Hanworth, Middx

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more