Bertrand releases £50 ‘icon’ Crémant de Limoux

Languedoc producer Gerard Bertrand has launched a £50 Crémant de Limoux rosé to prove that the South of France can produce “iconic” sparkling wines.

Called Ballerine, the pale pink sparkler spends 36 months on its lees and has been made with top rosé Champagnes in mind.

Speaking to the drinks business during ProWein in Dusseldorf this week, Bertrand said: “I welcomed the challenge of making an iconic sparkler from the South of France.

Bertrand’s new £50 Crémant de Limoux: Ballerine

“It is by far the most expensive Crémant de Limoux on the market but I’m benchmarking it against top rosé Champagnes like Billecart-Salmon. We’ve created our own special glasses for it as I want customers to have the full Ballerine experience.

“I’m aiming it at sparkling wine connoisseurs and have made it to prove to the world that we have sparkling icons in Southern France.” As for the rosé category, pink wine sales are flying for Languedoc based Bertrand.

“Rosé is really important for us now and accounts for 30% of our total sales. It’s a great gateway wine that brings new consumers into the wine category.

“Rosé has great momentum all around the world and ours are selling really well in Asia at the moment where there is a focus on food and rosé matching,” he said.

“The top rosé’s are now at the same quality level as the top reds and whites of the world. It’s important for the rosé category to have different styles, from approachable to more complex, oak-aged expressions.

“I believe in rosé’s ageing potential and want to host a vertical tasting of our rosé’s looking back over ten years to prove it,” he added.

Rosé has become so popular in France that it is now more widely drunk than white wine in the country.

“We drink a lot more rosé than white wine now in France – 33% of the wine drunk is rosé in France,” Bertrand told db. “Everybody is trying to make rosé now but you need the right expertise to make a good one,” he added.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Head of Sales and Marketing

The Lyme Bay Cider Co Ltd
UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Southern Regional Account Manager

Speciality Drinks
England, UK

Northern Regional Account Manager

Speciality Drinks
England, UK

Fine Wine Buyer

FINE+RARE Ltd
London, UK

Awards Sales Executive – France

Decanter
London, UK

Sales Executive / Brand Ambassador

Elixir Distillers
London, UK

Brand Development Executive

Elixir Distillers
London, UK

Sales Administrator

Company details: Advised on application
London W1

London Account Manager

Speciality Drinks
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more