Vinexpo New York reveals conference lineup

Vinexpo has announced its schedule of conferences set to take place at its exhibition in New York, which includes sessions led by the IWSR’s US president Brandy Rand, and Wine Spectator executive editor Tom Matthews.

Vinexpo New York will be held at the Jacob K. Javits Convention Center on 5-6 March

On Monday, 5 March, Brandy Rand, US President of the IWSR, the leading provider of data and analysis on the global beverage alcohol market, will lead a conference on “The Wide World of Wine: Key Trends in US and Global Consumption,” presenting data on shifting patterns of consumption, and identifying key markets and trends.

Its aim will be to give audience members an understanding of the top segments and brands driving volume and value in the US, as well as the evolving consumer behaviours affecting the future of wine.

Also on Monday, Ph.D. student Molly Clemens will discuss “How a Changing Environment Is Shaping a New Wine Industry”, while Wine Origins Alliance will hold a tasting event featuring wines from a variety of regions in the afternoon.

On Tuesday, 6 March, Tom Matthews, executive editor of Wine Spectator, will moderate a panel that will speak on the subject of “Current Trends in the US Wine Market,” comprising Chris Adams, CEO of Sherry-Lehmann Wine & Spirits, Martin Sinkoff, VP of marketing at Frederick Wildman and Sons, and Marcy Whitman, SVP of marketing and brand development at Palm Bay International.

Also on Tuesday, Forbes’ columnist and co-founder and CEO of specialist wine data firm Enolytics, Cathy Huyghe, will moderate a panel on “Millennials’ Purchasing Power and the Rise of E-Commerce,” with Lara Crystal, co-founder and co-CEO of Minibar Delivery, Valerie Gerard-Marsuura, trade relations director of Sopexa, Heini Zachariassen, founder and CEO of Vivino, Jacob Moynihan, founder and CEO of Merchant23, and Pascaline Lepeltier MS, managing partner of Racines NY.

On Sunday, March 4, Vinexpo New York will hold a pre-event panel discussion on “doing business in the US” to support its 470 exhibitors – 90% of which are coming from outside the US. The pre-event discussion, entitled “What Exhibitors Can Expect During Vinexpo,” will be hosted by industry experts Chris Mehringer, president of Park Street Imports, Emily Pennington, managing editor of Wine & Spirits Daily, Brian Rosen, CEO of BevStrat, Gabe Barkley, general manager of MHW, and Steve Raye, president of Bevology Inc, and will be followed by a light reception. More information on this event is available here, while a full list of exhibitors can be found here.

For the full conference program, click here. A full schedule of masterclasses is available here.

All conference sessions and masterclasses are included with event registration and have open seating. Attendee registration is still open here, with attendees who register by March 4 eligible for a $25 discount.

Jointly organized with Diversified Communications, Vinexpo New York will take place at the Jacob K. Javits Convention Center on 5-6 March and is the leading international exhibition for wine and spirits professionals in North America.