Absolut employees get naked for new ad campaign

In keeping with the growing trend for transparency in the vodka industry, intrepid employees at Swedish brand Absolut have stripped off for a new ad campaign.

Running with the tagline: ‘The vodka with nothing to hide’, the short film features Absolut staff in the nude in a variety of settings related to its production, including a winter wheat field and the bottling line at the distillery in Åhus in southern Sweden.

While the video is intended as a bit of fun, it also highlights Absolut’s CO2 neutral distillation process and the brand’s sustainable ethos. It ends with the staff dancing in the buff to the sounds of a brass band.

“In an age where brand transparency is rare, Absolut felt it was important to put everything on display….