Absolut employees get naked for new ad campaign

6th February, 2018 by Lucy Shaw

In keeping with the growing trend for transparency in the vodka industry, intrepid employees at Swedish brand Absolut have stripped off for a new ad campaign.

Running with the tagline: ‘The vodka with nothing to hide’, the short film features Absolut staff in the nude in a variety of settings related to its production, including a winter wheat field and the bottling line at the distillery in Åhus in southern Sweden.

While the video is intended as a bit of fun, it also highlights Absolut’s CO2 neutral distillation process and the brand’s sustainable ethos. It ends with the staff dancing in the buff to the sounds of a brass band.

“In an age where brand transparency is rare, Absolut felt it was important to put everything on display….

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