Drake to offer IPO of Virginia Black Bourbon brand

Canadian rapper Drake is planning to float his Bourbon brand Virginia Black on the stock market for the first time, giving fans and investors the chance to snap up a slice of his venture.

Brent Hocking and Drake

The American whiskey has been launched in collaboration with Brent Hocking, the creator of DeLéon Tequila, and will be distributed by Proximo Spirits, with Drake describing it as “the first in a line of decadent expressions” when it first launched in April 2016. The 40% abv American whiskey is made from a blend of two, three, and four-year-old Bourbons.

This week the pair announced plans to file an initial public offer that will allow any investor the opportunity to buy shares in the company. The offering is expected to commence at the end of the 1st quarter 2018. 

“Virginia Black is the perfect combination of exceptionally good juice in exquisite packaging at an accessible price,” said Hocking. “From inception, we wanted everyone to enjoy Virginia Black and are pleased to extend the opportunity to millions of Americans and other investors around the world to become part of the Virginia Black family.”

Born Aubrey Drake Graham, Drake is a Grammy award-winning Canadian rapper, singer, songwriter and producer. His first studio album, Thank Me Later, debuted in 2010 at number one on the Billboard 200.

With Virginia Black, Drake joins a long line of rappers to step into the drinks industry. Puff Daddy, formerly P Diddy, has an association with CÎROC vodka and owns DeLeón Tequila and Jay-Z owns Armand de Brignac’s Ace of Spades Champagne. Ludacris launched his own Cognac brand, Conjure, in 2009, while in 2014 Snoop Dogg backed Cuca Fresca – a premium artisanal Brazilian cachaça.

Hocking hopes to raise US$30 million from the Virginia Black IPO, which will be used to fund domestic and international expansion, sales and marketing, and working capital.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Head of Sales and Marketing

The Lyme Bay Cider Co Ltd
UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Southern Regional Account Manager

Speciality Drinks
England, UK

Northern Regional Account Manager

Speciality Drinks
England, UK

Fine Wine Buyer

FINE+RARE Ltd
London, UK

Awards Sales Executive – France

Decanter
London, UK

Sales Executive / Brand Ambassador

Elixir Distillers
London, UK

Brand Development Executive

Elixir Distillers
London, UK

Sales Administrator

Company details: Advised on application
London W1

London Account Manager

Speciality Drinks
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more