Drake to offer IPO of Virginia Black Bourbon brand

Canadian rapper Drake is planning to float his Bourbon brand Virginia Black on the stock market for the first time, giving fans and investors the chance to snap up a slice of his venture.

Brent Hocking and Drake

The American whiskey has been launched in collaboration with Brent Hocking, the creator of DeLéon Tequila, and will be distributed by Proximo Spirits, with Drake describing it as “the first in a line of decadent expressions” when it first launched in April 2016. The 40% abv American whiskey is made from a blend of two, three, and four-year-old Bourbons.

This week the pair announced plans to file an initial public offer that will allow any investor the opportunity to buy shares in the company. The offering is expected to commence at the end of the 1st quarter 2018. 

“Virginia Black is the perfect combination of exceptionally good juice in exquisite packaging at an accessible price,” said Hocking. “From inception, we wanted everyone to enjoy Virginia Black and are pleased to extend the opportunity to millions of Americans and other investors around the world to become part of the Virginia Black family.”

Born Aubrey Drake Graham, Drake is a Grammy award-winning Canadian rapper, singer, songwriter and producer. His first studio album, Thank Me Later, debuted in 2010 at number one on the Billboard 200.

With Virginia Black, Drake joins a long line of rappers to step into the drinks industry. Puff Daddy, formerly P Diddy, has an association with CÎROC vodka and owns DeLeón Tequila and Jay-Z owns Armand de Brignac’s Ace of Spades Champagne. Ludacris launched his own Cognac brand, Conjure, in 2009, while in 2014 Snoop Dogg backed Cuca Fresca – a premium artisanal Brazilian cachaça.

Hocking hopes to raise US$30 million from the Virginia Black IPO, which will be used to fund domestic and international expansion, sales and marketing, and working capital.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Manged On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Head of Sales

IWSC
London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

Enotria&Coe
London, UK

Events Sales Manager

Enotria&Coe
Field based - London or surrounding area

Sales Director Europe

Mirabeau Wine
Europe

Argentina Breaking New Ground Masterclass Series

Manchester,United Kingdom
16th Oct 2018

Argentina Breaking New Ground Masterclass Series

Leeds,United Kingdom
17th Oct 2018

Argentina Breaking New Ground Masterclass Series

Edinburgh,United Kingdom
18th Oct 2018
Click to view more

Global Chardonnay Masters 2018

Deadline : 17th October 2018

Green Awards 2018

Deadline : 19th October 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more