Brewery creates beer for menopausal women

The Portsmouth Brewery in New Hampshire has developed a beer called Libeeration which contains ingredients, such as lemon balm and chamomile, that are believed to relieve some of the symptoms of the menopause.

The new brew is the brainchild of Portsmouth Brewery co-owner Joanne Francis, who has been making beer for the past 26 years together with her partner Peter Egelston.

After first pitching the idea six years ago, Francis said her staff reacted with “disgust and horror”. She did not give up, however, sensing a gap in the market in an industry that she says is “dominated by men and focused on selling to 21 to 35-year old male consumers”.

Francis continued: “It’s taken years to bring this idea to market. After consulting with women health practitioners and….