Vinventions rebrands as it celebrates strong growth

Closures company Vinventions, is relaunching it its Green Line range as it celebrates strong growth of the plant-based closure brand.

The closures specialist launched the range last year, which comprises its flagship Reserva range, Select Green, Classic Green, Smart Green and sparkling closure Zest! Premium, but is relaunching the range with a new Nomacorc logo and branding to highlight its plant-based credentials.

The  company also reported strong sales in its mid-year 2017 results, with its sugarcane-derived plant-based closure PlantCorcs set to add more than 800 million units in sales worldwide through the innovative Nomacorc Green Line.

This made the PlantCorc Normacorc line the fastest-growing wine closure category on the market, the company claimed, in an industry that is rapidly evolving. Growth was particularly seen in the Reserva and Select Green lines, which are designed to be used with wines intended for ageing, and the premium sparkling wine closure, Zest!, it said.

As a result of the growth, the category is expected to reach around 1 billion closures for 2017, and more than 2 billion by the end of 2018, it added.

“The extraordinary innovation work of Vinventions has created an entirely new wine closure category: PlantCorc,” Dr. Heino Freudenberg, president and CEO of Vinventions said. “PlantCorc closures currently outgrow all other wine closure categories – including screwcaps and cork-based closures – in terms of absolute growth in units. The success of the category is broadly based in both popular and premium wines, and increasingly experiencing strong growth with luxury wines in Burgundy, Alsace, Provence, Rhône Valley, Piemonte, Tuscany, Rioja, and Galicia as well as Napa and Oregon.”

The company was formed in 2015 to unite five brands in each of the major closure category, including Nomacorc PlantCorcs™, Ohlinger natural Corks, Vintop screwcaps, Syntek synthetic corks and glass closure brand Vinolok, along with its oenological services and analyzers business,  Wine Quality Solutions and marketing services and wine consumer insights, Wine Marketing Solutions.

Earlier this year, Vinventions’ president & CEO Dr. Heino Freudenberg, told db that Vinventions was expanding the supply of its plant-based synthetic stoppers from Nomacorc, as well as working on a number of developments in other wine closure, including focusing on enhancing the screwcap closure to make them more robust and furthering the quality of its “high-end” natural cork business.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Drinks Business
London, UK

Assistant Brand Manager

Swallow Associates Ltd
Kings Langley, UK

Brand Manager

Swallow Associates
Kings Langley, UK

Sales Business Development Executive

Champers Wholesale Ltd.
London, UK

HR Co-ordinator

Liberty Wines
London, UK

Director of Sales

Gulf Brands International
Bahrain

Head of Trade Marketing

Lanson International UK Ltd
London W1

Customer Development Manager

Love Drinks
London, UK

Junior Brand Manager x2

Enotria&Coe
London, UK

Events Co-ordinator

Liberty Wines
London, UK

Champagne Masterclass

London,United Kingdom
10th Sep 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

Bourgogne Masterclass

Brighton ,United Kingdom
18th Sep 2018
Click to view more

The Global Beer Competition

Deadline : 22nd August 2018

The Global Malbec Masters 2018

Deadline : 1st September 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more