Nyetimber launches ‘second’ wine in gold bottle

22nd September, 2017 by Lucy Shaw

Nyetimber, one of England’s most celebrated and revered sparkling wine brands, has launched a “second” wine in gold bottle called “N” aimed at nightclub-goers.

Keen for the brand to reach a “new audience”, its makers describe the fizz as “a refined and charming sparkling wine with a disruptive and seductive spirit”.

Emblazoned with a large “N” on the front of the gold sleeve, the bottle boasts a Union Jack and the words “Mayfair London” on the front, presumably because Nyetimber has an office in the affluent London district.

N is a multi-vintage, Chardonnay dominant sparkler, containing around 60% Chardonnay, 30% Pinot Noir and 10% Pinot Meunier grown in West Sussex.

Made at the limit of the brut style with 11.5g/l of residual sugar, the 12% abv fizz spends a minimum of 18 months on its lees before release.

The result, according to its makers, is a “refreshingly fruity sparkling wine with bright citrus flavours and a fruit forward style”.

It is a very exciting time for English sparkling wine. The UK continues to gain momentum and recognition globally for the exceptional craftsmanship and quality of our sparkling wines.

“We decided to extend our brand appeal and influence around the world through innovation in product, production and communication. Launching a lifestyle brand, N seeks to bring high quality English sparkling wine to a new audience.

“N has been created without compromise to give audiences a sparkling wine of exceptional quality that can be enjoyed in a variety of social settings,” said a spokesperson for Nyetimber.

The brand launched this summer in Ibiza and Mykonos and will continue to build distribution across Europe, the UK, USA and Asia throughout 2018.

Some 50,000 bottles of “N” will go on sale over the next year, and production is expected to grow over time.

3 Responses to “Nyetimber launches ‘second’ wine in gold bottle”

  1. Concerned citizen says:

    This is absolutely ghastly

  2. Grandcru says:

    Can only assume the “N” stands for “Nasty” or “Not a very good idea” by Nyetimber.

    This “innovation” is wrong on just about every level (packaging, positioning, demographic, channel, etc.)

    Is Nyetimber the wine industry’s Betamax?!

    • Bernard Lamoureux says:

      Grandcru, you got it so wrong! It is very easy to criticize behind a laptop, just go out there and enjoy life! Go to Ibiza and have a good bottle of N, this might cheer you up!
      It is a genius idea, Nyetimber is again investing for the whole English Sparkling Wine industry by targeting a younger crowd. ESW producers are now doing great wines but need support from younger customers.

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