Trump overestimates the size of his winery

US president Donald Trump didn’t miss an opportunity to plug his Virginia winery, bragging that it was “one of the largest” in the country moments after a press conference held to denounce white supremacist violence in Charlottesville.

Trump made the comments following the conference on Tuesday to address the conflict in Charlottesville last weekend, which saw a rally attended by white supremacists and neo-nazis erupt into violence, resulting in the death of counter protester Heather Heyer.

“I own a house in Charlottesville. Does anyone know I own a house in Charlottesville?” Trump asked bemused reporters at the end of the conference, referring to Trump Winery, adding: “I own actually one of the largest wineries in the United States ― it’s in Charlottesville.”

While his comments were irrelevant and inappropriate, given the subject matter of the conference, the media have been quick to point out that they were not entirely accurate.

Donald Trump bought the winery in 2011, but it is run by his son Eric Trump. According to the winery’s own website: “Trump Winery is a registered trade name of Eric Trump Wine Manufacturing LLC, which is not owned, managed or affiliated with Donald J. Trump, The Trump Organization or any of their affiliates,” the disclaimer reads on the legal section of the website. Despite this, the winery is listed as part of the real estate portfolio of the Trump Organisation.

It’s also far from “one of the largest”  wineries in the US, and not even the largest in Virginia.

While Trump Winery does have the biggest area under vine in Virginia, at 210 acres, it produced about 36,000 cases of wine in 2016. In comparison, the nearby Williamsburg Winery and Chateau Morrisette make nearly 60,000 cases a year. Across the US, hundreds of US wineries produced significantly more wine than this.

Speaking to Huffington Post, Michael Kaiser, vice president of WineAmerica, the National Association of American Wines, explained: “When measuring winery size the question of acres under the vine is not taken into consideration.

“So while it is true that the president’s namesake winery has the largest acre under vine in Virginia, it is not one of the largest in the country or the East Coast. It is one of the larger wineries in Virginia. The other ‘large’ wineries in Virginia are Barboursville, Chateau Morrisette and Williamsburg Winery. Most Virginia wineries are small production.”

To be considered “large”, Trump Winery would have to be producing 500,000 cases or more. At 36,000 cases, Trump Winery would in fact be classed as “small” by the association.

5 Responses to “Trump overestimates the size of his winery”

  1. Erik says:

    C’mon Drinks Business…don’t be fake news too! The dude says he has the ONE of the largest winery, you say no…then very next sentence say “Well, it is the largest acre under vine”. He didn’t say he made the, he just said it is ONE of the largest. Also, he said ONE of the largest…not THE largest…also learned to spell organization. Don’t let yourself get pulled down in the poor journalism that is now rampant.

    • Patrick Frank says:

      He said it was one of the largest wineries in the country when it’s really one of the largest in Virginia. This is a gross error at best, a lie at worst.

  2. Charles F. says:

    Trump is not smart on Policy or smart on the art of the wine business. He can’t hold a candle to any of the great small hand crafted wineries in CA.
    What a dummy!!

  3. … Just as he exaggerates everything he says.

  4. Phillip says:

    According to Erik’s logic, all wineries are ONE of the largest. Just most of ONE of the smallest largest.

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