Trump overestimates the size of his winery

17th August, 2017 by Lauren Eads

US president Donald Trump didn’t miss an opportunity to plug his Virginia winery, bragging that it was “one of the largest” in the country moments after a press conference held to denounce white supremacist violence in Charlottesville.

Trump made the comments following the conference on Tuesday to address the conflict in Charlottesville last weekend, which saw a rally attended by white supremacists and neo-nazis erupt into violence, resulting in the death of counter protester Heather Heyer.

“I own a house in Charlottesville. Does anyone know I own a house in Charlottesville?” Trump asked bemused reporters at the end of the conference, referring to Trump Winery, adding: “I own actually one of the largest wineries in the United States ― it’s in Charlottesville.”

While his comments were irrelevant and inappropriate, given the subject matter of the conference, the media have been quick to point out that they were not entirely accurate.

Donald Trump bought the winery in 2011, but it is run by his son Eric Trump. According to the winery’s own website: “Trump Winery is a registered trade name of Eric Trump Wine Manufacturing LLC, which is not owned, managed or affiliated with Donald J. Trump, The Trump Organization or any of their affiliates,” the disclaimer reads on the legal section of the website. Despite this, the winery is listed as part of the real estate portfolio of the Trump Organisation.

It’s also far from “one of the largest”  wineries in the US, and not even the largest in Virginia.

While Trump Winery does have the biggest area under vine in Virginia, at 210 acres, it produced about 36,000 cases of wine in 2016. In comparison, the nearby Williamsburg Winery and Chateau Morrisette make nearly 60,000 cases a year. Across the US, hundreds of US wineries produced significantly more wine than this.

Speaking to Huffington Post, Michael Kaiser, vice president of WineAmerica, the National Association of American Wines, explained: “When measuring winery size the question of acres under the vine is not taken into consideration.

“So while it is true that the president’s namesake winery has the largest acre under vine in Virginia, it is not one of the largest in the country or the East Coast. It is one of the larger wineries in Virginia. The other ‘large’ wineries in Virginia are Barboursville, Chateau Morrisette and Williamsburg Winery. Most Virginia wineries are small production.”

To be considered “large”, Trump Winery would have to be producing 500,000 cases or more. At 36,000 cases, Trump Winery would in fact be classed as “small” by the association.

5 Responses to “Trump overestimates the size of his winery”

  1. Erik says:

    C’mon Drinks Business…don’t be fake news too! The dude says he has the ONE of the largest winery, you say no…then very next sentence say “Well, it is the largest acre under vine”. He didn’t say he made the, he just said it is ONE of the largest. Also, he said ONE of the largest…not THE largest…also learned to spell organization. Don’t let yourself get pulled down in the poor journalism that is now rampant.

    • Patrick Frank says:

      He said it was one of the largest wineries in the country when it’s really one of the largest in Virginia. This is a gross error at best, a lie at worst.

  2. Charles F. says:

    Trump is not smart on Policy or smart on the art of the wine business. He can’t hold a candle to any of the great small hand crafted wineries in CA.
    What a dummy!!

  3. … Just as he exaggerates everything he says.

  4. Phillip says:

    According to Erik’s logic, all wineries are ONE of the largest. Just most of ONE of the smallest largest.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Portfolio Ambassador - Europe

Maverick Drinks
North West Europe - field-based, UK

Senior Partner Manager - Grocery

Maverick Drinks
London/Field Based, UK

Sales Executive

Woolf Sung Ltd
London

Trade Marketing Manager - Maverick Drinks

Maverick Drinks
London / Kent

Business Development Executive Central London

William Grant & Sons UK
London

PR & Communications Officer - Atom Group

ATOM Supplies Limited
London, UK

Crus Bourgeois du Médoc 2015 Official Selection Tasting

London,United Kingdom
21st Sep 2017

The City Wine Show

London,United Kingdom
22nd Sep 2017

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

Click to view more