Gallo launches Apothic Dark in UK

18th August, 2017 by Arabella Mileham

E&J Gallo is launching its Californian wine blend, Apothic Dark, in the UK market.

Apothic Dark will be available nationwide

The “bold” red wine blend, which comprises Petite Syrah, Cabernet Sauvignon, Zinfandel and Petit Verdot gapes, was first launched in the US in 2013.

From this month it will be available at Tesco in the UK nationwide (RRP: £10).

The original Apothic blend, Apothic Red, was launched in the UK in 2013, comprising Zinfandel, Merlot, Syrah and Cabernet Sauvignon grapes from California, with residual sugar of around 16g/l, and named after the ‘apothecas’ of 13th century Europe, where wine was blended, stored and sold. Retailing at £9.99, the wine was designed to appeal to millennials and tap into the under-indexing premium Californian category in the UK as well as the growing trend for sweeter wine profiles. In 2014, a year after launch, brand’s sales hit £1.7m, becoming one of best-selling Californian premium wines in the UK, the company claimed.

Last year Gallo launched a marketing push across its premium portfolio, including Apothic, to tap into the growing appetite for higher-priced wines in the UK.

The US has seen strong growth of sweet red wine blends and category was worth more than US$500m in the US in 2015, with over half the sector accounted for by just three brands: Apothic, Ménage à Trois and Cupcake Red Velvet.

In the US, the brand is available on Amazon, including the original red blend, Apothic Dark, Apothic White, a blend of Chardonnay, Riesling and Pinot Grigio, and two limited editions Apothic Crush (Petit Syrah and Pinot Noir), and Apothic Inferno, which is aged in charred, white oak whiskey barrels for 60 days.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Private Client Sales

Genesis Wines
London, UK

Head of Sales

Bimber Distillery

Compliance Manager

Atom Supplies Limited
Tunbridge Well

Customer Services Team Leader

Speciality Drinks Ltd

ViVAS Wine - Category Development Manager

Harlow and Stowmarket or Salisbury, UK

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Portfolio Ambassador - Europe

Maverick Drinks
North West Europe - field-based, UK

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017

TFWA World Exhibition & Conference

1st Oct 2017

Franciacorta London Festival

London,United Kingdom
2nd Oct 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more