Gallo launches Apothic Dark in UK

E&J Gallo is launching its Californian wine blend, Apothic Dark, in the UK market.

Apothic Dark will be available nationwide

The “bold” red wine blend, which comprises Petite Syrah, Cabernet Sauvignon, Zinfandel and Petit Verdot gapes, was first launched in the US in 2013.

From this month it will be available at Tesco in the UK nationwide (RRP: £10).

The original Apothic blend, Apothic Red, was launched in the UK in 2013, comprising Zinfandel, Merlot, Syrah and Cabernet Sauvignon grapes from California, with residual sugar of around 16g/l, and named after the ‘apothecas’ of 13th century Europe, where wine was blended, stored and sold. Retailing at £9.99, the wine was designed to appeal to millennials and tap into the under-indexing premium Californian category in the UK as well as the growing trend for sweeter wine profiles. In 2014, a year after launch, brand’s sales hit £1.7m, becoming one of best-selling Californian premium wines in the UK, the company claimed.

Last year Gallo launched a marketing push across its premium portfolio, including Apothic, to tap into the growing appetite for higher-priced wines in the UK.

The US has seen strong growth of sweet red wine blends and category was worth more than US$500m in the US in 2015, with over half the sector accounted for by just three brands: Apothic, Ménage à Trois and Cupcake Red Velvet.

In the US, the brand is available on Amazon, including the original red blend, Apothic Dark, Apothic White, a blend of Chardonnay, Riesling and Pinot Grigio, and two limited editions Apothic Crush (Petit Syrah and Pinot Noir), and Apothic Inferno, which is aged in charred, white oak whiskey barrels for 60 days.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Global Chardonnay Masters 2019

Deadline : 25th November 2019

The Global Riesling Masters 2019

Deadline : 2nd December 2019

Click to view more

The Global Sparkling Masters 2019

View Results

The Global Cider Masters 2019

View Results

Click to view more