Majestic to relaunch website

19th June, 2017 by Arabella Mileham

Majestic is set to relaunch its website over the coming year, along with introducing a new app for consumers and revamping the remainder of its existing retail stores.

The refurbished Majestic store in York

Speaking to db following the release of its annual results last week, Majestic’s buying & merchandising director Richard Weaver said the new site, which is likely to launch in the next 12 months, will build on the work done by the retailer over the previous 18 months, which has benefitted from around £8 million of investment in infrastructure.

Weaver said much of the “heavy lifting” around IT and infrastructure facilitating customer fulfilment wasn’t necessarily “obvious” to investors and consumers, but that the retailer would see “the benefits of this over the coming financial year”.

“Those enable us to do things going forward, so we are expecting to roll out the revamped website this year, and a consumer app that are powered by our new internal IT capabilities,” he told db. However as yet there is little detail on the time-frame of the roll-out or the detail on the new site’s functionality.

The move comes off a boost to the company’s online operation which grew 56% overall in the last year, fuelled in part by its improved rate of sales and the new next-day delivery services that launched in October, as well as the growth of Naked Wines.

Weaver said the new national fulfilment centre now handled more than half of the retailer’s web sales, boosting availability and the online range, but the retailer had yet to see results from its first year in operation.

New look in-store

Majestic is also set to complete the roll out of new shelving in store this year, a process it has trialled in a number of sites, including its York store which was refurbished extensively after a flood last year, in order to cut time spent by store teams and refresh its merchandising.

“That part of the process has been very positive results – we’ve got some learnings that we will be taking that forward into our stores. Stores have already started to look different but we’ll be rolling that out to all stores this year,” he said.

Weaver said the scales of the refits, and other would depend on results of both rates of sales and efficiency in reducing staff tasks in its trial stores.

“We can isolate how we’re doing and back the winners – we’re being quite disciplined on that,” he said.

On Friday, the company announced it was ‘past the tipping point’ both financially and operationally as it reported double-digit sales growth of 15.8% to £465.4 million in the 53 weeks to 3 April 2017 – but profits continued to be hit by investment to bolster its operations, costs related to the Naked Wine acquisition, one-off costs and the revaluation of foreign exchange.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

London, UK

Sales Manager

Cellar Trends
London, UK

Editorial Assistant

Wine List Confidential
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more