What lies ahead for the UK drinks industry?

Terry Pennington, commercial export director East Region, Santa Rita Estates.

“In a high tax market – with a combined excise duty and VAT of around £3.40 in every bottle, along with a negative shift in exchange rates and increasing corporate consolidation, the UK market is certainly facing some challenges.

“At 8% Chile has a small share of the market, producers are being forced to reappraise their price positioning within this market, to look at different styles and to reaffirm their credentials for example the SRE WiSe replanting project in the Alto Maipo region. We at Santa Rita Estates will continue to take a long term view of the market by not reacting immediately to price increases and remaining consistent throughout change.

“The UK remains an important export market for Santa Rita Estates, however other markets are increasingly growing in significance specifically in terms of the volume sold at higher prices than those achieved in the UK.

“With Concha Y Toro commanding a 50% share of the Chilean market in the UK, the industry also needs an alternative Chilean brand.  Continued investment in our both Brand Chile and our own brands through partnerships such as Arsenal Football Club and the National Gallery  all contribute towards achieving this objective.

“As a company we recognise the importance wine brands play in the UK market and the requirement for visibility in a very competitive market. Our investment at the show continues, with the Santa Rita brand sponsoring the Club Elite area at LWF, along with the lanyards holding visitor badges. Santa Rita 120 winemaker Oscar Salas will be showcasing the revitalised 120 brands on the stand of our new distributor, PLB.”

 

For a run-down of what is in store at this year’s London Wine Fair, check out our guide in the May issue of the magazine, or click here.

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