Champagne Castelnau unveils new look

11th May, 2017 by Patrick Schmitt

Champagne Castelnau has officially unveiled its new look in London as the brand moves towards its stated ambition to reach one million bottles in global sales by 2020.

The new look Champagne Castelnau Brut Reserve

The repackaged Champagne marks a major visual departure for the brand, as it takes on a much more minimalist look, which is designed to give the house a more contemporary feel.

As previously reported by the drinks business, the updated appearance also sees the house tweak the brand so that it no longer features the ‘de’ in its name – until this week, it was called Champagne de Castelnau.

Such change has been augmented by a new double ‘C’ logo in place of the old crest which featured a ‘d’ at its centre.

Speaking to the drinks business on Tuesday this week, where the new look was unveiled in London, Pascal Prudhomme, who is managing director of the brand, said that the repackage was a way to make the house appear more “modern” and “daring”, as well as to increase the Champagne’s “stand-out” on retailers’ shelves.

He also told db that the repackage was another step in taking Castelnau towards its target of selling one million bottles by 2020, and 2m by 2025.

During an interview at the start of this year, Prudhomme confirmed that the brand, which is owned by the Coopérative Régionale des Vins de Champagne (CRVC), was on course to hits its target, and saw its global sales rise to reach almost 800,000 bottles last year, an increase of 45% on 2015.

Last year, to mark 100 years since the brand was created in 1916, Castelnau launched its first ever prestige cuvée called Hors Catégorie.

Just 3,500 numbered bottles of Hors Catégorie were disgorged in November 2015 before being released in June 2016 in France and export markets including the UK, where it comes with an RRP of £85.00.

The new look for the entire range of Castelnau’s Champagnes, which include a Brut, a Brut Reserve, Blanc de Blancs, Rosé and Vintage, will be presented at the London Wine Fair on Stand D22.

The exhibition will also see the unveiling of a new company identity for the Champagne brand’s wholly owned UK importer and distributor, called Castelnau Wine Agencies.

Formerly called Patriarche Wine Agencies, the UK business changed its name after CVRC Champagne de Castelnau bought its UK distributor in March 2013.

Read more:

 

CHAMPAGNE CO-OP BUYS ITS UK DISTRIBUTOR

CHAMPAGNE DE CASTELNAU LAUNCHES PRESTIGE CUVÉE

CHAMPAGNE DE CASTELNAU HITS NEW SALES RECORD

CHAMPAGNE DE CASTELNAU TO DROP THE ‘DE

And the old look for the same Champagne

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

Regional Sales Manager – Scotland

Bancroft Wines
London, UK

Sales Manager – London On-Trade

Bancroft Wines
London, UK

Customer Service & Sales Support Executive

Jascots Wine Merchants
London, UK

Market Insight Analyst

Conviviality PLC
London, UK

Technical Manager

Enotria&Coe
Park Royal, London, GB

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

Global Chardonnay Masters 2017

Deadline : 1st September 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more