ProWein 2017: Exhibitor Highlights

In our second preview of ProWein 2017, db highlights some of the activities exhibitors will be putting on during the annual trade show, which opens on Sunday.

[photo by Messe Dusseldorf]

Kleine Zalze – Hall 9/B28 & Hall 9/B48

South Africa’s Kleine Zalze will be showcasing all four of its wine ranges at this year’s ProWein – the MCC, Cellar Selection, Vineyard Selection & Family Reserve Range, with visitors able to taste the new vintages that will launch later this year. In its sights is a US importer, as it feels the country will be a sustainable market in the future. Kobus Basson (left) managing director of Kleine Zalze said although the business placed a lot of focus on its UK and European customers, where the biggest percentage of its exports go, the company was placing a bigger emphasis on finding an importer in the United States as a sustainable market with great potential for its wines.


Oldenburg Vineyards – Hall 9/B28 & Hall 9/B48

South African winery Oldenburg Vineyards will be showing its new Viognier 2015, a new single-varietal release from its 30-hectare estate in the Banghoek Valley outside Stellenbosch, as well as its existing portfolio of single varietal wines. It is hoping to broaden its geographical base, targeting new markets including Belgium, The Netherlands, Hong Kong, China, and Denmark, according to brand and marketing manager Anetha Connan. “Competition in the wine industry is ever growing – not only on the international platform but also from within South Africa, as quality increases continuously. Interest and awareness of South Africa are renewed as a result of the young, dynamic and innovative winemakers making a name for themselves, and also drawing the spotlight to South Africa,” she said.


New Zealand Winegrowers  – Hall 9/D38

The New Zealand Pavilion is set to host 40 producers, with around 200 wines available to taste from eight of New Zealand’s key regions. However this year the organisation will be shining a light on the increasing diversity of New Zealand Pinot Noir at this year’s ProWein, via a programme of themed tastings and seminars, such as looking at organic Pinot Noir or the regionality of the variety.


Yealands Wine Group – Hall 9/E33

Exhibiting at its own stand at ProWein for the fifth year, New Zealand’s Yealands will be introducing new lines and concentrating on its lower-alcohol wines from the award-winning Peter Yealands range, which it says have sold well in its domestic market. Simon Kelly, European sales director of Yealands Wine Group said the group relished the three day opportunity to meet its global trade partners. “For us, it’s an opportunity to discuss market dynamics with our partners, introduce some new lines, and also give them an update on where the NZ industry is at and how vintage is shaping up,” he said. “We always seem to generate new business at the fair, so look forward to meeting new potential partners in other markets and channels.”

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