db interview: Lee Applbaum of Patrón Tequila

27th March, 2017 by Lucy Shaw

It’s a sunny early spring day in London and Lee Applbaum is celebrating with Margaritas. Sitting down to lunch in the bright, buzzy Oxo Tower restaurant boasting enviable views of St Paul’s, Applbaum is excited for me to try the English Garden Margarita, created by the Oxo Tower’s assistant bar manager Sophie Bratt as part of Patrón’s Margarita of the Year competition, which saw seven bartenders from around the world gather at Patrón’s HQ in Jalisco to create their personal twists on the classic cocktail. The top three finalists will go head to head on 17 April when the winner will be announced.

Patrón’s chief marketing officer, Lee Applbaum

Elaborately made with a pumpkin oil and smoked salt rim, Bratt’s cocktail blends….

Continue reading

Get unlimited access to The Drinks Business, from just £10.75 per month

Join The Drinks Business
Already a subscriber?

One Response to “db interview: Lee Applbaum of Patrón Tequila”

  1. Ana Valenzuela says:

    Patron is made with blu agave ? The picture is not blue agave for tequila… 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters