Yellow Tail Super Bowl ad ‘a national embarrassment’

6th February, 2017 by Darren Smith

Australians have reacted with dismay to an advertisement for Yellow Tail wine aired during Super Bowl Sunday which has been widely panned as a travesty against the nation.

‘Wanna pet my roo?’ a yellow-suited goon asks in Yellow Tails ’embarrassing’ Super Bowl LI ad

The 30-second advertisement, watched by approximately 100 million people worldwide during Super Bowl LI on Sunday 6 February, features a supposedly Australian man in a garish yellow suit, an unrealistic-looking kangaroo puppet at a barbecue, and a pathetic penis joke directed at a girl in a bikini.

The advertisement for the Australian wine mega-brand appears to be trying to communicate that Australians are laidback and know how to have fun, but judging from the vitriolic responses to it on Twitter, only served to enrage and mortify a continent’s worth of people.

To add insult to injury, it comes just days after President Donald Trump reportedly ‘yelled’ at Australian Prime Minister Malcolm Turnbull during a telephone conference and then effectively hung up on him – an incident reported in The Washington Post.

The good news for Australians is that the advertisement wasn’t created by their own, but by the American Burns Group ad agency.

The ad was directed by Dutch-Norwegian director Harald Zwart, whose film credits include the teen feature Agent Cody Banks and the 2010 remake of The Karate Kid.

9 Responses to “Yellow Tail Super Bowl ad ‘a national embarrassment’”

  1. J Cloud says:

    Folks are just mad because all of the ads pretty much sucked. Get over it Australia.

  2. Rob says:

    Is that really wine anyway?

  3. Keith says:

    “Pour” tasting advertisement.

  4. Marco Redwolf says:

    Like Gump said, Stupid is as stupid does.. Crappy Wine, deserves a stupid commercial. It undrinkable

  5. Marco Redwolf says:

    Stupid is as stupid does… Crappy Wine = Crappy TV Commercial

  6. greg says:

    I’d think the export of Yellow Tail Wine would be more embarrassing than that commercial.

  7. Les Hennessy says:

    The worst wine ad in 40 years

  8. frances mae says:

    Lighten up and give the company credit for a memorable ad. It’s mildly cheesy, and far less suggestive than most ads featuring scantily clad women. The yellow suit and the Kangaroo do exactly what they are supposed to do — make the viewer remember the product and in this case, its origin. Many Super Bowl ads miss that all-important mark. Yellow Tail worked very hard to even get a presence on game day, putting together a patchwork of local ad buys to get sufficient coverage. This according to reports that an exclusivity provision gave the “big beer” veto power. The company deserves kudos.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Senior Customer Marketing Manager

Conviviality Group
London or Bristol, UK

Customer Marketing Manager- 12 month FTC

Conviviality Direct
London, UK

PR Account Executive

Clementine Communications Ltd
Fulham, UK

Marketing Manager

Berkmann Wine Cellars
London, N7, UK

Brand Manager

Berkmann Wine Cellars
London, N7, UK

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Global Chardonnay Masters 2017

Deadline : 8th September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more