Eisberg taps into Prosecco trend with sparkling npd

27th February, 2017 by Arabella Mileham

Alcohol-free wine brand Eisberg is rolling out two new sparkling wines in the UK as it looks to reposition the brand and tap into the drive for healthy lifestyle among millennials.

The two new sparkling wines comprise a white wine that has a Prosecco-like taste profile, and a rosé in a “Californian Zinfandel strawberry style”. They were soft-launched into Ocado (RRP: £4.00) and will go into Tesco from next month.

Andrew Turner, director of wine at brand owner Halewood Wines and Spirits, said the npd (new product development) was a ‘logical step” for the brand and tapped into the growth of sparkling as a destination category.

“We saw that this was a different occasion, not just time for a new varietal,” he said.

The two wines have been developed specifically for the UK….

Continue reading

Get unlimited access to The Drinks Business, from just £10.75 per month

Join The Drinks Business
Already a subscriber?

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters