Australia highlights market prospects in Singapore & Malaysia

Prospects for Australian wines in Singapore and Malaysia are believed to be bright in the coming years, thanks to the success of Australia’s high-end fine wines, Wine Australia wrote in a recent report.

Source: Wine Australia

In 2016, Australian wine exports to Singapore grew by 16% in value to a record AU$69 million (US$ 53 million), which is heavily weighted to growth in higher-end wines. The sector was up by 32% to AU$54 million (US$ 41.3 million). The average value of exports to Singapore is AU$12.66 (US$9.7) per litre free on board (FOB).

Malaysia on the other hand, is described as “an important and must-watch market” for the country by the trade organisation.

Despite a slight decline of 1% in export value to AU$54 million (US$41.3 million), Australia is still Malaysia’s top-ranked imported wine category with a 41% market share of wine imports, ahead of France at 12%. Its average value of exports to Malaysia is also high at AU$11.82 (US$9.06) per litre FOB.

The success of Australian high-end wines in the two markets is attributed to leading wine brands’ strong commercial efforts and growing interest from key wine influencers in “new” Australia wines, according to the report.

The two markets’ buzzing fine-dining scenes also attributed to Australian wine’s growth.

The challenge, according to the trade organisation, is that wine has not yet become an integral part of people’s lives in southeast Asia compared with more advanced wine markets in northeast Asia.

One Response to “Australia highlights market prospects in Singapore & Malaysia”

  1. I spent last year living in Kuala Lumpur, teaching wine classes and organizing food and wine events. I found that much of the wine for sale had been dumped by Australian exporters into the Malaysian market. The wines tended to be old and unsold, which were then too often stored badly, leaving overpriced dead wines to represent Australia in the market. It is critical that groups like Wine Australia police their members to ensure that the image of Australian wines does not suffer in these emerging markets. Yes, there is ample opportunity to dump trash on unsuspecting consumers, but that is no way to ensure a future.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales and Brand Manager

The Duchess Virgin Gin & Tonic
London,

Sales Scotland

Liberty Wines
Scotland, UK

Supply Chain Supervisor

Speciality Drinks
UK, UK

Sales Manager

Stilnovisti
London, UK

Regional Key Account Manager - On Trade

Lanson International UK
South of England, UK

Private Account Manager

Jeroboams Wine Merchants
London N1, UK

Sales Role

JF Tobias
London, UK

Events Assistant

Decanter
London, UK

Head of Marketing

Decanter
London, UK

Market Manager - Asia

Wines of South Africa
China,

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

Rome,Italy
19th May 2018

db Awards 2018

London,UK
23rd May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more