Aldi rolls out new wine festival

Aldi has launched a dozen ‘rare and unusual’ wines under £8, as part of its latest Spring Wine Festival event.

The twelve new wines, which are available online in single or mixed cases as well as in store come from different regions and include some more unusual grape blends and wines from less well-known regions, such as a Királyleányka from Hungary,  a Monastrell and Petit Verdot blend from Jumilla in Spain, a Romanian Pinot Noir, a Grillo Chardonnay blend from Italy’s Menfi coastline and a South African Shiraz Mourvedre blend. Prices range from £4.99 – £7.99, or £29.94 – £49.74 for a case of six bottles or £74.88 for a case of all twelve wines.

Tony Baines, Aldi’s joint managing director for corporate buying said there was a “real appetite” from the discounter’s expanding customer base to “try wines with a great story and provenance”.

“We pride ourselves on our close relationships with some of the world’s best suppliers and vineyards who have also helped us formulate our famous core collection. We want to ensure that we are bringing quality wines with great stories behind them – but without the hefty price tags”.

Other wines include an unusual merlot-based BX Crémant de Bordeaux Rosé  (RRP: £7.99) from Charlotte Calvet of Garmence Wine Studio, the ‘lost’ Bonfleur Languedoc Reserve (RRP: £6.99), which was later rediscovered in the cellars after the chateau was bought by LaCheteau, Mo Sisters Coonawarra Cabernet Sauvignon (RRP: £6.99) by winemaker Bill Moularadellis, and Big Red Bill (RRP: £5.99), which the retailer describes as a “bold and unusual blend of Petit Verdot, Cabernet Sauvignon and Shiraz”.

The bottles went in store on 12 February.

Last month Aldi reported its most successful Christmas to date, reporting strong BWS sales and an overall sales bump of 15%, fuelled largely by sales of Prosecco. It also also revealed to db that its online wine shop has sold nearly 2 million bottles of wine launching the e-commerce operation just over a year ago, again driven by sales of sparkling wine, both Prosecco and Champagne, and its own-brand Exquisite range wines.

It has also boosted the number of online customers from the South East and London, where it has fewer bricks and mortar stores, from 1 in 5 in October, to around a third.

This year the discounter is expected to open around 70 new stores, and it is aiming to operate around 1,000 stores in the UK within five years.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Executive

Harviestoun Brewery
London, UK

Content Marketing Assistant

Matthew Clark Bibendum
London, UK

Retail Sales & Operations Manager

Davy's Wine Merchants
London, UK

Head Distiller

Little Bird Gin
London, UK

Events Assistant

Speciality Drinks
Park Royal, London, UK

Digital Sales & Marketing Executive

Roberson Wine
London, UK

Brand Marketing Manager

Maverick Drinks
London, UK

PR and Communications Manager

Maverick Drinks
London, UK

Various Sales Roles

Amathus Drinks Plc
Bristol, Cardiff, Cornwall, Devon, Leeds and Birmingham

The City Wine & Spirits Show

London,United Kingdom
12th Oct 2018

IBWSS China

Shanghai,China
5th Nov 2018

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more