Top 10 new products: December 2016

Campari Negroni

negroni-bottleCampari has released a ready-made Negroni, an iconic cocktail synonymous with the Italian apéritivo. The classic mix of Campari, London dry gin and vermouth rosso was created by chance in Florence around 1919 by Count Camillo Negroni and since then has helped to lead a resurgence in the popularity of classic cocktails.

The new Campari Negroni 70cl bottle will follow the same design as the original Campari bottle, but will bear the image of the Count on its label. It will be available exclusively at Waitrose stores.

RRP: £19.

CONTACT Campari UK, +44 (0)20 3100 9600

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