Australia Day to put sparkling red trend to the test

5th January, 2017 by Darren Smith

The predicted trend towards sparkling red wine in 2017 will be put to the test this month at the annual Australia Day Tasting.

Cappo

Visitors to the Australia Day Tasting later this month will be invited to share their thoughts on 2017 wine trends via Twitter using the hashtag #ADTwine

After Bibendum predicted that red would be the next chapter in the ‘alternative sparkling’ story in December through analysis of its Mode data analysis tool, Wine Australia is set to present a selection of Aussie sparkling Shiraz from producers such as Dowie Doole, Gatt Wines, Peter Lehmann, Taltarni and Turkey Flat.

The marketing body will invite attendees to share their thoughts on the wines and trend predictions via Twitter using the hashtag #ADTwine.

As many as 1,100 wines will be available to taste at the Australia Day Tasting at Victoria House in London on 24 January, giving trade members the chance to assess not just the likelihood of a sparkling red trend, but also to explore other hot topics such as alternative grape varieties and the growing demand for premium wines.

In terms of alternative varieties, in addition to Shiraz, Cabernet Sauvignon and Chardonnay – Australia’s top three exported varieties – visitors on 24 January will find examples of Assyrtiko, Dolcetto, Fiano, Lagrein, Malbec, Nebbiolo, Sangiovese and Touriga Nacional, among others.

Following reports that consumers are drinking less but better, Wine Australia is expecting the ‘premiumisation’ trend to continue for Australian wine through 2017. Australian wine exports are seeing strong growth, with the latest figures showing premium wines are in high demand.

At the Australia Day Tasting, Australia’s most iconic fine wines, including Penfold’s St Henri Shiraz, Torbreck’s Descendant, Clonakilla’s Shiraz Viognier, Tyrrell’s Vat 1 Semillon, Henschke’s Julius Riesling and De Bortoli’s Noble One will be on pour.

Laura Jewell MW, Wine Australia head of market EMEA, said: “The trend towards premium wine is my prediction, but not just for 2017 as this is a gradual, ongoing movement. All three potential trends – alternative varieties, sparkling red and the move to premium – demonstrate that it’s a very exciting time for Australia.

“Quality, diversity and innovation are the hallmarks of Australian wine and this is exactly what we’ll be showcasing at the Australia Day Tasting.”

Sign up for the Australia Day Tasting here.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

London Sales Executive

VDS UK Ltd
London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more