Neil Anderson
The views expressed in db Reader do not represent the views of the drinks business.

What trends will shape the drinks trade in 2017?

13th December, 2016 by Neil Anderson - This article is over multiple pages: 1 2 3 4 5 6 7 8

The digital impact

ts_140501_smartphone_apps_800x600The impact of the digital age is also continuing to take effect on the drinks trade, with more and more consumers purchasing wine via digital devices (mobile/websites). Even a morphing of store and website (click & collect which is fast growing). When you have social, political and economic uncertainty, consumers will usually stick with products that they have tried and/or they are increasingly choosing propositions that emotionally connect with them. This is still a big opportunity for the drinks industry; looking at what we can learn from other product categories and really focusing on how our wonderful products present themselves and resonate with consumers.

We also need to recognise that digital media is bigger than TV. Social conversations start with digital devices so using social media to bring our products and propositions to life is going to be critical for success.

One Response to “What trends will shape the drinks trade in 2017?”

  1. Smithg713 says:

    Hi there, I found your site by way of Google while searching for a comparable matter, your web site got here up, it looks good. I have bookmarked it in my google bookmarks. fbcgdbkbdbdfdgaf

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more