Neil Anderson
The views expressed in db Reader do not represent the views of the drinks business.

What trends will shape the drinks trade in 2017?

13th December, 2016 by Neil Anderson - This article is over multiple pages: 1 2 3 4 5 6 7 8

Moderation in all things

Wine is no longer exempt from calorie counting

Both of these groups still enjoy drinking, we know this from our WinePRO research and the category data, but the reasons why they will choose one drink over another are less predictable than they were and can range from the look of the label, how the label and story engages with them, to whether the marketing campaign actually connects on an emotional or physical level. We know that the consumer is now looking at lower alcohol content, lower calorie levels and altogether ‘lighter’ drinks to moderate their alcohol intake.

Drinks of a lower proof such as fusion lines like our Mr Gladstone’s Curious Emporium range are going to be more prevalent than ever. In fact a spike this year in fruit fusion wines and confectionery-inspired drinks, suggests that the sweeter taste palettes are not merely a flash in the pan, but are here to stay. We can expect to see more innovative surprises in fusion in 2017.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Area Sales Executive

Gordon & Macphail
Edinburgh, Fife and Scottish Borders

Private Account Manager

BB&R (HK) Limited
Central, Hong Kong, HK

Beer Development Specialist

Matthew Clark
London, UK

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more