13th December, 2016 by Neil Anderson - This article is over multiple pages: 1 2 3 4 5 6 7 8
An age thing
Aside from politics, there are population changes that will impact us. As an industry we are highly affected by nuances in behaviour and lifestyle trends. This is particularly evident in the over 55’s who, as the largest and fastest growing consumer cohort, have considerable power.
At the other end of the age range the younger millennial consumers are drinking less alcohol, perhaps, due to more emphasis being placed on a balanced diet and healthier lifestyle.