Neil Anderson
The views expressed in db Reader do not represent the views of the drinks business.

What trends will shape the drinks trade in 2017?

An age thing

Elderly woman with glass of wine.

Aside from politics, there are population changes that will impact us. As an industry we are highly affected by nuances in behaviour and lifestyle trends. This is particularly evident in the over 55’s who, as the largest and fastest growing consumer cohort, have considerable power.

At the other end of the age range the younger millennial consumers are drinking less alcohol, perhaps, due to more emphasis being placed on a balanced diet and healthier lifestyle.

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