Top 14 UK retailers: multiple opportunities

10th October, 2016 by Arabella Mileham - This article is over multiple pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

10. MAJESTIC
Stores: 211
Buyers: six (four wine, one Champagne, one beer and spirits)
Range: c. 1,000, cut from 1,200 a year ago
Sweet spot for sales: £8-£10
Annual retail turnover: £244m

3

An eventful 18 months has seen Majestic go from rudderless business to one en route to deliver £500m sales within three years. But the real battle to take market share from its competitors may be a longer road.

The signs seem promising though, after making the stores easier to shop, with new pricing, less clutter and a “tidied up” range targeted by demographic across its varied estate. Cutting the range from 1,200 to around 1,000 SKUs boosted working capital to the tune of £5m, new retail boss John Colley admitted, and this month a summer price-matching scheme is being rolled out.

Next on the list is online, with named day collection and click & collect made possible by a central warehouse, and a new tasting club, cementing Colley’s determination to talk to consumers and grow customer loyalty.

One plank in this is the commitment to exclusive parcels of wine, along with a new tasting club that offer a new series of personalized tasting events to customers through its retail stores.

Range-wise, Old World is doing well, and New Zealand has done better than expected (Majestic’s top-selling whites all hail from New Zealand), while craft spirits also saw double-digit growth

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

Brand Marketing Manager

ATOM Supplies Ltd
Tunbridge Wells, UK

Senior On-Trade Sales Manager, London

Nyetimber
Central London, UK

Maverick Drinks Portfolio Ambassador to the North

Maverick Drinks
North West England, UK

Key Account Manager – Wine – On Trade – Dubai

Vantage Hospitality - Dubai
Dubai, UAE

Brand Ambassador European Markets

Bodegas Torres
Spain

The Global Merlot Masters 2017

Deadline : 31st March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more