Top 14 UK retailers: multiple opportunities

10th October, 2016 by Arabella Mileham - This article is over multiple pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

And we asked some leading brands what they thought the prognosis for the future would be…

Where do you see wine retailing going in the next two years in terms of ranges and merchandising?

simon_doyle
SIMON DOYLE, GENERAL MANAGER, CYT UK
“More structured ranges, with branding playing an important role in terms of benchmarking. There’s an opportunity to rebalance ranges to give shoppers the opportunity to trade up. In terms of merchandising, making it more relevant to occasions as opposed to promotions, as so many purchases are actually occasion driven.”

ron_harrison
ROB HARRISON, GENERAL MANAGER UK & IRELAND, ACCOLADE WINES
“Further supplier and range consolidation is to be expected. Some operations will use the volatility of the market to establish ‘new mechanics’ and to differentiate from the competitive set. There will also be a further move to differentiated own label, and prioritisation of the stronger well-known brands.”

richard_cochrane
RICHARD COCHRANE, MANAGING DIRECTOR, FELIX SOLIS AVANTIS UK
“Category divisions between beer, wine and spirits, as well as channel divisions between onand off-trade, are disappearing. Consumers are enjoying a fusion of products and places in which to enjoy them as the traditional boxes by which to define each rapidly evolve. This opens up ever new ways to innovate the accepted norms of the industry and consumer experiences.“

james_simpson
JAMES SIMPSON MW, MANAGING DIRECTOR, POL ROGER
“The wine retail market is an increasingly competitive space and, consequently, the need for enhanced merchandising is also increased, in order to have greater impact on shelf. Therefore we can hope to see increasingly innovative and eye-catching merchandising, and potentially a refinement of ranges, as greater investment is made in branding, which extends to diversification of packaging.“

julian_dyer
JULIAN DYER, GENERAL MANAGER FOR UK & EUROPE, AUSTRALIAN VINTAGE
“We’re hopeful of seeing a renewed interest in the quality of range resulting from consumers having a good, higher level choice. This will mean the industry doesn’t just focus on a narrow, expected range of the cheapest prices. At the moment, consumers are prepared to spend more if we give them reason to, so producers like us must continue to over-deliver at every price point.“

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