US bar sells beer with prices that rise and fall like stocks

A bar in Lansing, Michigan has opened that will price its beer depending on the demand from its customers.

636099059178139839-lansing-beer-exchangeKnown as the Lansing Beer Exchange, the Lansing State Journal explains that “Stock Market” hour will begin at 6pm every day, and customers will be allowed to monitor the prices on screens above the bar.

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“The more people buy, the higher the price goes,” said owner James Flora, who opened Kalamazoo Beer Exchange in 2010. “The less demand, the lower the price.”

Flora explains that something like a Bell’s Oberon could start at $4.50, but could rise to $5 should there be a heavy demand for it. The staff will choose when to “crash the market,” which will bring every beer on the menu down to its minimum price for five minutes – making Oberon cost just $2.50 and a Miller High Life just $1.50.

Flora came up with the idea for the bar while travelling in Germany during the early 2000s, where he stumbled into a bar that had a similar premise, and years later he decided to expand on it and open the bar in his home town.

“We’ve been looking in downtown Lansing for a couple of years now,” Flora said. “I get a really cool vibe from the city. I think our concept will work really well there.”

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