JD.com takes on Wolf Blass Red Label

China’s largest e-commerce company, JD.com has announced it has expanded its partnership with TWE to become the exclusive online retailer for the Wolf Blass Red Label range.

Wolf Blass Red LabelThe deal will also see two wines available for the first time in the online retail space in China – the Wolf Blass Moscato and Pink Moscato.

Wolf Blass’ Red Label ‘masstige’ range includes Chardonnay Pinot Noir Premium Cuvée, Semillon Sauvignon Blanc, unoaked Chardonnay, Shiraz Grenache and a Cabernet Merlot all designed for “easy drinking for entertainment occasions”.

JD.com already has eight of TWE’s brands – including the extremely popular Penfolds – encompassing more than 50 wines, making JD.com one of TWE’s largest e-commerce partners in China.

“Our partnership with JD.com has enabled us to continue to grow brand awareness and consumer demand for our wines in China, and we are very excited to further expand this partnership to include our popular Wolf Blass Red Label,” said Robert Foye, TWE’s president and managing director for Asia, Europe and Latin America.

“JD.com’s deep understanding of China’s rapidly growing audience of wine consumers, commitment to providing the best imported wines, reputation for authenticity, and seamless logistics solutions make it the ideal e-commerce partner for us in China.”

According to a recent study by Wine Intelligence, China has approximately 21 million buyers online, making it the world’s fastest growing e-commerce market for wine.

“The addition of TWE’s popular Wolf Blass Red Label brand to our offering is an exciting development that reflects our strong collaboration with them over the past year,” said Carol Fung, president of JD.com’s FMCG unit.

“As demand for imported wine among Chinese middle class consumers continues to grow, JD.com is solidifying its position as the trusted go-to source for an ever-expanding range of top-quality imported wines. Our strategy of directly sourcing from leading international brands and introducing wines from outstanding wine producing regions allows us to offer consumers some of the best values on top wines from around the world.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
London NW10 7SF, UK

Supply Chain Co-ordinator

Speciality Drinks
London NW10 7SF, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands & Northants

Regional Sales Manager

Anthony Byrne Fine Wines
Midlands and Northamptonshire

Logistics Team Leader

Speciality Drinks
London, UK

Assistant Operations Manager

Speciality Drinks
London, UK

Technical Manager

North South Wines
West Drayton, UK

Marketing Manager - International Markets

MMI Dubai
Dubai - United Arab Emirates

Sales Operations Manager (On Trade)

Berkmann Wine Cellars
London, UK

Key Account Manager

MMI Maldives
Maldives

Exclusive Masterclass: Chablis on Tour

London,United Kingdom
29th Apr 2019

Vinexpo Bordeaux

Bordeaux,France
13th May 2019

London Wine Fair 2019

London,United Kingdom
20th May 2019
Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more