Top 10 Scotch whisky markets by value


singapore12015: £211m

2014: £201m

Change: 5%

Singapore achieved a 5% increase in value exports in 2015, rising to £211m.

“Singapore is a key hub for exports of Scotch whisky. Purely by direct exports it appears to be the third biggest market by value, but local consumption is a tiny fraction of this, with the balance re-exported to major markets in the ASEAN region, China and others. This means that direct export figures overstate the importance of Singapore and understate the importance of other regional markets, meaning that broader regional figures give a better sense of trends over time”.

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