Top 10 Scotch whisky markets by value

USA

USA2015: £749m

2014: £750m

Change: <0%

The biggest market for Scotch whisky by value, and the second largest by volume, the USA is streaks ahead of its nearest competitor, France, by some £300m. In terms of volume, France is the biggest market for Scotch consuming £176.2m 70cl bottles in 2015.

An increase in demand for single malt Scotch is the reason behind the high-value of the US market.

“Over two million cases (an increase of 2.5%) of single malt Scotch whisky were exported to North American markets in 2015, approximately one quarter of global single malt exports. this is particularly the case in the US and Canadian markets”.

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