DB Awards 2016: a report on the winners

Best Design & Packaging in Wine

AltalandWinner: Altaland by Stranger & Stranger

There was one clear winner in this category – Catena Zapata’s Altaland, with labels designed by Stranger & Stranger. The brainchild of Laura Catena, the range explores Argentina’s regional diversity taking in Salta, La Rioja and Patagonia, and the grapes grown in each.

Stranger & Stranger took this theme and ran with it, weaving elements of Argentina’s geographical and cultural heritage, and the wildlife native to each of the regions, from flamingoes to penguins, onto the striking, playful labels.

Our judges praised the beautiful execution of the labels and the way they brought the brand to life through story telling. “It goes beyond the wine in the bottle into the world of legends, history and mythology,” said one judge.

Enfant TerribleRunner-up: Enfant Terrible by Denomination

Our runner up – Denomination for Enfant Terrible – impressed our judges for its fresh, fun and playful approach via and irreverent design that moves away from the safe and often boring labelling used on Côtes du Rhône wines.

Taking a traditional image of Napoleon and giving him a joke moustache in red pen, the graffiti-style label is tongue-in-cheek. Our judges enjoyed the naughtiness and cheekiness of the label. “It’s a Côtes du Rhône with attitude”, said one judge. “It’s fun and iconoclastic – I’d certainly buy it. It steps away from clichés and answers the brief,” chimed another.

RP10Special commendation: Ramos Pinto RP10 by OM Design

Omdesign agency was given a special commendation for its eco-friendly packaging for Ramos Pinto 10 year old that engages with consumers and modernises the Port category.

Made from a pair of cork blocks, consumers are encouraged to reuse the packaging in interesting ways, turning the wine holder into everything from a pen pot to a vase. Our judges liked this innovative approach to sustainable design and the way it brings consumers into the conversation.

WinecraftSpecial commendation: Winecraft by Stranger & Stranger

Stranger & Stranger was also given a special commendation for its canned wine mixers packaged under the Winecraft brand, which our judges viewed as a genuine innovation that opens the category up to younger consumers who may traditionally drink craft beer and RTDs. The judges also liked how fun the designs were, which they thought were perfect for its target market.

The shortlist:

• Altaland by Stranger & Stranger
• Enfant Terrible by Denomination
• Ramos Pinto RP10 by OM Design
• Winecraft by Stranger & Stranger

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