Brits’ love of online wine buying continues

Online sales of wine in the UK in 2015 topped £800 million, which represents nearly 11% of the overall British wine market, new figures reveal.

Online wine retailers must do more to attract consumers, suppliers warn (Photo: Pixabay)

(Photo: Pixabay)

The stats, based on a survey conducted by Wine Intelligence, show that 25% (7.4 million) of the UK’s 29.6 million regular wine drinkers ordered wine on the internet last year, spending £7 per bottle on average.

Market researchers are predicting that British online wine sales will continue to grow in the next three years to 14% of the country’s overall market.

By comparison, this same segment represents just 4% of the US wine market.

As with other products, the internet is today a preferred source of information for all topics related to wine.

In the last five years, the number of consumers searching online for information about wine rose by 28% to 17.2 million, Wine Intelligence said.

The number posting about or otherwise discussing wine online almost doubled (+90%) in the same period.

The Wine Intelligence study found that British online wine buyers tend to be younger and express an above-average interest in wine. What they most appreciated in online purchasing is the convenience, including for delivery.

Merlot and Cabernet Sauvignon were the most frequently purchased red wines consumed by British online wine buyers in 2015.

UPDATE: 21/04/16
A previous version of this story included mistaken sales figures from the German Wine Institute. These have now been removed.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Wine Trader

Vintage Capital II PLC
London, UK

International Marketing Assistant

iDealwine
Paris, France

Senior Partner Manager - Managed On-Trade

Maverick Drinks
United Kingdom

Brand Activation Executive

Pernod Ricard UK
London, UK

Logistics Administrator

Swig Wines Ltd
London

Customer Service Manager

Jascots Wine Merchants
London, UK

Transport Manager

Jascots Wine Merchants
London, UK

Head of Customer Services

Berkmann Wine Cellars
London, UK

International Logistics Manager

Wine Source
London, UK

PR Manager

Master of Malt
Tonbridge, UK

International Bulk Wine & Spirits Show (IBWSS)

California,USA
25th Jul 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

The Wine & Spirits Show

London,United Kingdom
12th Oct 2018
Click to view more

The Global Malbec Masters 2018

Deadline : 1st August 2018

Champagne Masters 2018

Deadline : 1st August 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more