Brewdog to accept grapefruits as currency

Forget Apple Pay – craft brewer and bar chain Brewdog is accepting grapefruits as currency in its venues to celebrate the launch of its new draught beer.

GrapefruitPay_2.BarThe Scottish-based company is launching the fruity scheme across its UK bars, allowing customers to trade a grapefruit for half of its new Elvis Juice citrus IPA.

The deal is only running from 6pm on Friday 4 March, and only one grapefruit per customer is being accepted, so beer fans should leave their sackfuls of fruit behind.

All of the grapefruits collected will be shipped to the Brewdog brewery in Ellon, Scotland, to be used to make the next batch of the grapefruit-based beer.

“As one-touch payment systems go, placing a grapefruit in the hands of a friendly BrewDog crewmember is about as easy as it gets,” the company said in a statement.

One Response to “Brewdog to accept grapefruits as currency”

  1. Mike Jackson says:

    Well being”handed a lemon” in exchange for a grapefruit doesnt sound like a great deal.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
London NW10 7SF, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands & Northants

Supply Chain Co-ordinator

Speciality Drinks
London NW10 7SF, UK

Logistics Team Leader

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

Assistant Operations Manager

Speciality Drinks
London, UK

Technical Manager

North South Wines
West Drayton, UK

Key Account Manager

MMI Maldives


Eurowines Limited
Harrogate, UK

Business Manager - Impulse

Australian Vintage
Croydon, UK

Exclusive Masterclass: Chablis on Tour

London,United Kingdom
29th Apr 2019

Vinexpo Bordeaux

13th May 2019

London Wine Fair 2019

London,United Kingdom
20th May 2019
Click to view more

The Global Grenache Masters 2019

Deadline : 26th April 2019

The Tuscan Masters 2019

Deadline : 26th April 2019

Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more