Nine wine trend predictions for 2016

Natural wine goes mainstream

The UK still lags behind the rest of the world in its enthusiasm for natural wine, but its popularity is on the rise, particularly among millennials.

“The movement is building a strong following among younger consumers who are looking for integrity and authenticity in winemaking and want to drink something different to their parents,” says BBR creative director Geordie Willis.

Willis predicts that minimum intervention wines will gain in allure as consumers become ever more health conscious, but savvy wine lovers will seek out natural wines with a sense of place rather than those where the terroir is masked through bad winemaking.

3 Responses to “Nine wine trend predictions for 2016”

  1. Forgive me but I don’t find this at all helpful, or enlightening.

    Can anyone tell me what ‘ Natural Wine’ is? It seems to me to be a rather imprecise and therefore useless description. Almost anyone and their dog is saying these days that they use sustainable viticulture and minimum intervention during wine-making, but again, what is ‘minimum intervention’? Is there any benchmark or is it just what the wine maker says?
    As for savvy wine lovers avoiding wines… ‘where the terroir is masked through bad winemaking’ – haven’t these consumers always avoided badly made wines?

    Unless there are some objective criteria for these terms that are increasingly bandied about I fear they will only serve to muddy the waters for the consumers rather than assist them.

  2. David James says:

    Been drinking Cremant de Limoux after visiting the winery some 6 years ago, so glad someone else thinks it is drinkable.

  3. Let’s be honest – these are the wine trends for 2016 as predicted by Berry Bros & Rudd. Who, bless ’em, are not necessarily representative of the wider market. Is the “puncturing” of the prosecco market, or the appeal of lower alcohol drinks, going to happen in Lidl as well as in St James’s?

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