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Slideshow
Top 10 alcohol brand stereotypes
Enjoy a glass of Taylor’s Port? Then you are most likely to drive a Lexus, shop at Waitrose and own a pet fish, according to a new consumer brand profiling system.
Last week data analyst YouGov set up a free online profile tool which provides information about the lifestyle of consumers based on their affinity for a certain brand, person or organisation.
Based in the UK, YouGov has built these profiles on information collected from more than 400,000 panellists. The business also works internationally, compiling data from more than 2.5 million respondents in over 11 countries.
If the profiling system is to be believed, your average UK Jack Daniels drinker tends to lean to the political right, spend their time playing computer games or boxing, drive an Audi and shop at Asda.
While the average Dom Pérignon drinker is a 60-year-old male businessman whose favourite meal is lobster thermidor. He shops at Waitrose, drives a Jaguar and on a night in he might settle down to watch Gosford Parkor perhaps put on an album from his singer of choice, Gloria Gaynor.
Sound familiar? What does your favourite tipple say about you?
Click through to see a collection of profiles on some of the world’s biggest brands…
Taylor’s Port
If you enjoy a glass of Taylor’s Port you are most likely to be a man aged over 60 who enjoys watching Countryfile, reading the Daily Express and owns a pet fish..
Gender: Male
Age: 60+
Most likely profession: Engineering
Favourite dish: White bait
Shops at: Waitrose
Drives a: Lexus
Fireball Cinnamon Whisky
With less than £125 disposable income each month, fans of Fireball Cinnamon Whisky are most likely to live in Wales, read GQ Magazine and bank at Barclays.
Gender: Male
Age: 40 to 59
Most likely profession: Media and publishing
Favourite dish: Kachumbari
Shops at: Iceland
Drives a: BMW
Champagne Krug
Those with a penchant for luxury Champagne brand Krug have around £1,000 to spare each month and are likely to enjoy the Formula One, own a dog and read The Daily Telegraph.
Gender: Male
Age: 40-59
Most likely profession: Business
Favourite dish: Roquefort quiche
Shops at: Waitrose
Drives a: Volvo
Blossom Hill
Leaning to the left in terms of politics, Blossom Hill lovers’ most popular pastimes include shopping, beauty, dancing and swimming. Favourite TV shows include Eastenders, Come Dine With Me and Sex and the City.
Gender: Female
Age: 60+
Most likely profession: Healthcare and medicine
Favourite dish: Doughnut
Shops at: Aldi
Drives a: Peugeot
Napoleon Brandy
Generally reserved for men over the age of 60, those who choose to drink Napoleon Brandy enjoy model railway, international news and puzzles. Spy thriller Tinker Tailor Soldier Spy is likely to be among their favourite films.
Gender: Male
Age: 60+
Most likely profession: Engineering
Favourite dish: Venison burger
Shops at: Morrisons
Drives a: Peugeot
Gordon’s Gin
With £1,000 disposable cash each month, those who choose to drink Gordon’s gin are most likely to read The Times and Conde Nast Traveller Magazine, and regularly tune in to watch Bargain Hunt.
Gender: Male
Age: 60+
Most likely profession: Business
Favourite dish: Black pudding
Shops at: Waitrose
Drives a: Mercedes-Benz
Hine Cognac
People who enjoy Hine Cognac are typically left-leaning in their political views, read the Daily Telegraph and can’t get enough of University Challenge. As with fans of Taylor’s Port, lovers of Hine are also likely to own a fish.
Gender: Male
Age: 60+
Most likely profession: Business
Favourite dish: Roast partridge
Shops at: Waitrose
Drives a: Mercedes-Benz
Smirnoff Vodka
According to YouGov, people who drink Smirnoff vodka are likely to bank with TSB, read The Sun and count Eastenders and the X Factor among their top TV choices.
Gender: Female
Age: 18 to 24
Most likely profession: Telecommunications
Favourite dish: Fajitas
Shops at: Asda
Drives a: Renault
Yamazaki Whisky
Those who enjoy a dram of Japanese whisky Yamazaki lean so far to the left in their political views they are practically falling over, according to the YouGov profiler. They are most likely to read the Guardian, enjoy US comedy The Big Bang Theory, skiing and the odd game of chess, possibly while stroking their cat.
Gender: Male
Age: 25 to 39
Most likely profession: Research and development
Favourite dish: Tempura Soba
Shops at: Waitrose
Drives a: Volvo
Casillero del Diablo
Finally, those who enjoy a glass or two of Casillero del Diablo, from Chilean-based Concha Y Toro, are likely to read the Guardian and read BBC History Magazine, enjoy quizzes, watching the Rugby and count Ian Dury and Slash among their musical heroes.
Gender: Male
Age: 40 to 59
Most likely profession: Engineering
Favourite dish: Gambas Al Ajillo
Shops at: The Co-Operative Food
Drives a: Mercedes-Benz