Groupon launches wine range

Deal-of-the-day website Groupon has launched a range of own-label wines inspired by the company’s mascot, Groupon the Cat.

The four-strong range, comprised of a Chardonnay, Merlot, Cabernet Sauvignon and Pinot Noir, are made from grapes grown in California and aged in French and American oak.

According to Groupon, Snazzy Cat Chardonnay boasts aromas of “lemon, pear and green apple”, while Top Cat Merlot offers notes of “cherry, plum and spice.”

The company’s Cabernet Sauvignon, dubbed Chatty Cat, has aromas of “ripe cherry, mocha, black pepper and sweet preserves”, while Jazzy Cat Pinot Noir offers aromas of “cherry, raspberry and toasted almonds”.

The wines, featured on Groupon Goods, are available to buy in a six-bottle “sample pack” for US$49.99, which includes two bottles of the Chardonnay and Cabernet Sauvignon and one bottle of the Merlot and Pinot Noir.

The company, which was founded in Chicago in 2008 and operates in 48 countries, has sold 160 sample packs since launching the range yesterday.

Groupon offers a vast array of deals on electronics, fashion, beauty and home furnishings among other things.

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